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Marketing insights, strategies, and guides for AI companies.

AIInfluencer Marketing

How to Choose Tech Creators for an X Amplification Campaign

Choosing tech creators for X amplification is a roster-fit problem: practitioner vs generalist, ICP overlap, and jobs (anchor, engagement, long-tail), not a vanity follower list.

11 min read
AIInfluencer Marketing

How to Brief Tech Creators for an X Amplification Campaign

A one-page creator brief for X amplification: news, claim boundaries, FTC disclosure, QRT vs own take, and the timezone-stamped window that keeps technical buyers from scrolling past.

13 min read
AIInfluencer Marketing

X Amplification Campaigns for AI & Tech Launches: The Operator Playbook

An X amplification campaign is a paid, time-boxed push that seeds one AI or tech announcement across vetted creators on X so buyers see credible takes in the same window. Operator playbook with trending payoff.

12 min read
Influencer MarketingAnalytics

What's the ROI of Influencer Marketing? (2027 Data)

Most influencer ROI stats trace back to a survey nobody can find. Here are the benchmarks that hold up, a step-by-step ROI formula, and the UTM and incrementality discipline that makes the number real.

12 min read
Influencer MarketingStrategy

Best Viral Marketing Agencies for Tech & AI in 2027

Thirteen real viral marketing agencies, what each one actually does well, and an honest look at what a good agency can engineer versus what nobody can promise.

13 min read
Influencer MarketingStrategy

UGC Campaign Examples: 12 That Worked for Tech and AI Brands

Every UGC campaign example you can find online is about a beverage brand or a camera company. These 12 come from AI and tech companies instead, with the mechanic behind each one and why it works on buyers who read documentation before pricing pages.

15 min read
Influencer MarketingGuides

How Much Does Influencer Marketing Cost in 2027? (Real Pricing)

A practitioner's breakdown of influencer marketing pricing in 2027: real rates by platform, creator tier, and deliverable, plus how agency fee models actually work and what a realistic first budget looks like.

12 min read
Influencer MarketingAI

Best YouTube Influencer Marketing Agencies for Tech in 2027

Fourteen real YouTube influencer marketing agencies, what each one actually specializes in, and how to tell which model fits a technical product launch.

14 min read
Influencer Marketing

Best UGC Agencies for AI & Tech Companies in 2027

Looking for a UGC agency that actually understands AI and technical buyers? Here are the best user-generated content agencies for AI and tech companies in 2027, compared by specialty, format, and fit.

15 min read
Influencer MarketingStrategy

How to Make a Product Launch Video Go Viral in 2027

A viral launch video is engineered, not lucky. This guide breaks down the retention science behind launch videos that hit millions of views, the mistakes that kill watch time, and the production process Clickstrike uses for AI companies.

11 min read
AIInfluencer Marketing

15 AI Creators You Need to Know in 2027

The 15 most influential AI creators in 2027, from technical educators and research explainers to AI marketing voices, plus how brands actually partner with them.

13 min read
Influencer Marketing

Influencer Marketing for AI Startups: Results on a Lean Budget

Most budget guides for influencer marketing are built for consumer brands. This one is for AI founders running lean - covering what each spend tier actually delivers, the deal structures that reduce upfront cash, and when to run it yourself versus bring in help.

12 min read