Blog
Marketing insights, strategies, and guides for AI companies.
Influencer Outreach Email Templates: 8 Pitches Tech Creators Actually Answer (2027)
Eight copy-ready influencer outreach email templates for tech and AI companies, from the first pitch and launch-day ask to X posts, product seeding, UGC and the follow-up, plus subject lines and timing.
Top Tech Influencers in 2027: 19 Creators to Follow and Partner With
The top tech influencers for 2027, from consumer reviewers and developer educators to software tutorial creators and startup builders on X, grouped by who they reach and what kind of product they fit.
Best AI Podcasts for 2027: 13 Shows Worth Your Launch Team's Time
The best AI podcasts for 2027, compared by audience, format and sponsorship path, with a practical framework for AI and tech launch teams deciding which shows to listen to, sponsor or pitch a guest onto.
Best Fintech Marketing Agencies for 2027 (and How to Choose One)
The best fintech marketing agencies for 2027, compared: who each agency is best for, what fintech marketing has to get right on compliance and trust, a scorecard for choosing a partner, and how pricing works.
How to Choose the Right Influencers for Your Tech Company
Choosing the right influencers starts with one question: is your buyer actually watching? Ty Smith breaks down how to evaluate creators for AI tools, SaaS, developer tools, consumer apps, and hardware.
Best Tech Influencer Marketing Agencies for AI Product Launches (2027)
Compare the best tech influencer marketing agencies for AI product launches in 2027. See who fits creator demos, X amplification, launch video, and who to skip.
Top LinkedIn Influencers to Follow in 2027: Tech, AI & B2B Voices
The top LinkedIn influencers for tech, AI, SaaS, and B2B audiences in 2027, grouped by what they post about, plus how brands actually partner with LinkedIn creators.
Best Twitter / X Marketing Agencies for Tech & AI Product Launches (2027)
Your Series A announcement is Tuesday. The board wants the timeline to look like news. Someone forwards three "Twitter marketing agency" proposals that are all X Ads media plans with a light organic add-on, and none of them name a single tech creator who already talks to your buyers. That is how launch weeks get expensive without getting loud.
Best Creator Marketing Agencies for Tech Product Launches (2027)
Ship date is Tuesday. Your founder post is drafted. Someone on the team still wants to "seed a few creators" Friday night with a Google Sheet and hope. That is how launch weeks die: thin posts, wrong audiences, and a timeline that never looks like news. You need a partner who can put practitioner takes next to your announcement in a compressed window, not a lifestyle marketplace and not a retainer that dilutes the moment into always-on content. This guide is the shortlist for that hire. The how-to craft lives elsewhere: choosing creators, briefing them, and the X Amplification playbook. Use those after you pick the type of firm.
Best LinkedIn Influencer Marketing Agencies for B2B (2027)
Thirteen agencies genuinely running LinkedIn creator programs in 2027, plus how thought leader ads, employee advocacy, ghostwriting, and true creator partnerships differ.
How to Choose Tech Creators for an X Amplification Campaign
Choosing tech creators for X amplification is a roster-fit problem: practitioner vs generalist, ICP overlap, and jobs (anchor, engagement, long-tail), not a vanity follower list.
How to Brief Tech Creators for an X Amplification Campaign
A one-page creator brief for X amplification: news, claim boundaries, FTC disclosure, QRT vs own take, and the timezone-stamped window that keeps technical buyers from scrolling past.
X Amplification Campaigns for AI & Tech Launches: The Operator Playbook
An X amplification campaign is a paid, time-boxed push that seeds one AI or tech announcement across vetted creators on X so buyers see credible takes in the same window. Operator playbook with trending payoff.
What's the ROI of Influencer Marketing? (2027 Data)
Most influencer ROI stats trace back to a survey nobody can find. Here are the benchmarks that hold up, a step-by-step ROI formula, and the UTM and incrementality discipline that makes the number real.