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Product launch video agency for AI and tech companies

Product Launch Videos That the Algorithm Has to Push

Virality is engineered, not lucky. It comes down to retention, not follower count. We build product launch videos engineered for organic-feeling reach on X, then amplify them by design. Engagements start at $25,000 and go live in 4-6 weeks.

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Clickstrike is a product launch video agency for AI and tech companies. A launch video build covers storyboarding, scripting, filming, editing, and animation, and can carry through to amplification on X (Twitter), where the tech conversation is most concentrated. We film your team on location at your office in New York or San Francisco, travel to you for launches anywhere else, and book a studio for the shoot if you do not have an office of your own. Engagements start at $25,000 and run 4 to 6 weeks from kickoff to delivery.

Trusted by teams building the future of tech and AI

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The Thesis

Virality Is Engineered, Not Lucky

Most launch videos flop on retention, not the algorithm

The algorithm is not working against you. On X and every social feed, it shows your product launch video to a small test audience, watches how long people keep watching, and distributes it accordingly. When a launch flops, it is almost always because viewers left in the first few seconds, not because you lacked followers or budget.

Follower count does not save a video people scroll past. Distribution follows retention, and retention is decided in the edit, long before you hit post.

We engineer every second

Retention is a solvable problem. We storyboard, script, film, edit, and animate every second of your launch video to keep viewers watching: the hook, the demo, the pacing, the motion.

Before anything gets animated, the script is pressure-tested against our retention rubric. If a second does not earn the one after it, we rewrite it or cut it.

The Method

How We Engineer Retention

Win the First 5 Seconds

The opening seconds decide whether the algorithm distributes your video. We open by resolving the doubts every viewer arrives with: what is this, why should I care, and why now.

Demo, Don't Sell

Nobody watches a launch video to be sold to. We show your product doing the thing it does best and let the demo make the argument. No sales talk.

Never Let the Motion Die

Static frames are where viewers leave. Every second has visual change: cuts, motion graphics, camera moves, on-screen text. The eye always has a reason to stay.

Founder and Team on Camera

Your founder is the connective tissue of the video. We bring a crew to your office in New York or San Francisco and film the people behind the product, because a real person on camera builds trust the way an animation alone cannot.

Pressure-Tested Before We Animate

Every script is scored against our retention rubric before production starts. Animation only begins once the script holds attention on paper.

Our Process

How It Works

1

Onboarding & Demo

We get deep on your product, your buyers, and the launch moment. You walk us through the product; we identify the demo moments worth building the video around.

2

Script + Retention Check

We write the script and score it second by second against our retention rubric. Nothing moves to production until the script holds attention on paper.

3

Storyboard

Every scene is storyboarded before we shoot or animate anything: framing, motion, on-screen text, and how each beat hands off to the next.

4

Filming Your Team

We bring a crew to your office in New York or San Francisco and film your founder and team on location. We travel for launches in other cities, and if you do not have an office we book a studio for the shoot. We handle direction and prompts so it sounds like a person talking, not a press release.

5

Editing & Animation

We cut the footage and animate the product moments around it, with review checkpoints built into the timeline. You see the video at defined stages, not just at the end.

6

Delivery & Amplification

You get the final video cut for the platforms you are launching on, timed to your launch date. From there you can post it yourself, or have us amplify it on X so the launch lands in front of the tech audience and not only your own followers.

Where these launch videos actually land

A launch video is only worth what it reaches. When we amplify one on X, the launch can top Today's News, the story list the platform puts in front of everyone.

  • X's Today's News panel showing Patronus AI Open-Sources FigmaTrace Dataset for Design AI at the top of the list
    #1 in Today’s NewsPatronus AI

    Patronus AI Open-Sources FigmaTrace Dataset for Design AI

    The FigmaTrace open-source release, sitting above every other AI story on the platform that day.

    Read the case study
  • X's Today's News panel showing Anam AI Launches Cara-4 Real-Time Avatar Model at the top of the list
    #1 in Today’s NewsAnam AI

    Anam AI Launches Cara-4 Real-Time Avatar Model

    The Cara-4 launch video passed 500,000 views on the way there, with no paid advertising behind it.

    Read the case study

Our clients are backed by the best

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FAQ

Frequently Asked Questions

Have a question about our launch video services? Find answers below or reach out to our team directly.

A product launch video is a short, high-production video that announces a new product or major feature and is built to travel organically on social platforms like X (Twitter). A good one shows the product working, explains why it matters, and holds attention well enough that the algorithm distributes it far beyond your existing audience. For tech and AI companies, it is often the single highest-leverage asset in a launch.
Buying distribution alone does not make a launch land. Platform algorithms push videos that hold attention, so Launch Video Studio engineers retention into the asset first: the hook, the demo, the pacing. From there we amplify by design, stacking creator reposts and paid amplification on a video that already earns the watch, so the reach reads as organic because the content, not the spend, is doing the work. Most launches we run use both, and our team runs those channels too.
Most Launch Video Studio engagements go from kickoff to a delivered video in 4-6 weeks. That covers onboarding and demo, scripting with a retention check, storyboarding, a filming day with your team, and editing and animation with review checkpoints. If you have a fixed launch date, we build the schedule backward from it.
We film your team on location at your own office, and our crews are based in New York and San Francisco, so shoots in those two cities are the norm. For launches anywhere else, we travel to you. If you do not have an office, or your team is distributed, we book a studio for the recording and handle the space, the crew, and the setup. Either way you get a directed shoot day with our team in the room, not a request to send us footage you filmed yourself.
Launch Video Studio engagements start at $25,000. That covers the complete build: scripting against our retention rubric, storyboarding, the shoot with your team including crew and direction, editing and animation with review checkpoints, and the final cut for the platforms you are launching on. Scope moves the number above that floor, usually shoot days, length, travel outside New York and San Francisco, and how many platform cuts you need. Amplification on X is optional, scoped alongside the video and quoted separately, so you can run the launch video on its own. It is priced per launch rather than as a retainer, so you pay for it when you have something to announce and not a month longer, and we quote the full price before you commit to anything.
Yes, the strongest launch videos are built around a real product demo, so there should be something we can show on screen. It does not need to be polished; screen recordings, prototypes, and staged workflows all work. If your product is not demoable yet, we will tell you honestly on the strategy call and suggest the right timing.
Yes, and pairing them is often the strongest way to run a launch. The video becomes the core asset: our PR team pitches the story to tech media, and our influencer network amplifies the video across YouTube, X, and LinkedIn so the launch hits every channel in the same window. Many clients run Launch Video Studio alongside our AI PR and influencer marketing services.
Yes. X (Twitter) is where the tech and AI conversation is most concentrated, so it is the primary platform we build product launch videos to travel on. Because X distributes video based on how long people keep watching, our retention-first approach is exactly what the feed rewards. We deliver the final video cut for every channel you are launching on, so the same asset works on X, LinkedIn, and YouTube.

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Why Clickstrike

We're freakishly easy to work with

Launch Video Studio is a complete engagement: storyboarding, scripting, filming your team on location, editing, and animation in one scope, priced per launch from $25,000 and built around your announcement date. Book a free strategy call and we'll tell you honestly whether a launch video is the right play for your product.

  • Engagements start at $25,000, quoted in full before you commit
  • We film your team at your office in NYC or SF, and travel for launches elsewhere
  • Run the video on its own, or pair it with X amplification, PR, and influencer campaigns
  • Priced per launch, not a monthly retainer
  • Frequent syncs and direct access to the team doing the work
  • Partnership-style: we win when your launch does

We typically respond within 4 hours.

Ready to Launch With a Video the Algorithm Pushes?

Book a free strategy call. We'll look at your product and launch date and tell you exactly what we'd build.