Win the First 5 Seconds
The opening seconds decide whether the algorithm distributes your video. We open by resolving the doubts every viewer arrives with: what is this, why should I care, and why now.
Product Launch Videos That the Algorithm Has to Push
Virality is engineered, not lucky. It comes down to retention, not follower count. We build product launch videos engineered for organic-feeling reach on X, then amplify them by design. Engagements start at $25,000 and go live in 4-6 weeks.
Clickstrike is a product launch video agency for AI and tech companies. A launch video build covers storyboarding, scripting, filming, editing, and animation, and can carry through to amplification on X (Twitter), where the tech conversation is most concentrated. We film your team on location at your office in New York or San Francisco, travel to you for launches anywhere else, and book a studio for the shoot if you do not have an office of your own. Engagements start at $25,000 and run 4 to 6 weeks from kickoff to delivery.
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The Thesis
The algorithm is not working against you. On X and every social feed, it shows your product launch video to a small test audience, watches how long people keep watching, and distributes it accordingly. When a launch flops, it is almost always because viewers left in the first few seconds, not because you lacked followers or budget.
Follower count does not save a video people scroll past. Distribution follows retention, and retention is decided in the edit, long before you hit post.
Retention is a solvable problem. We storyboard, script, film, edit, and animate every second of your launch video to keep viewers watching: the hook, the demo, the pacing, the motion.
Before anything gets animated, the script is pressure-tested against our retention rubric. If a second does not earn the one after it, we rewrite it or cut it.
The Method
The opening seconds decide whether the algorithm distributes your video. We open by resolving the doubts every viewer arrives with: what is this, why should I care, and why now.
Nobody watches a launch video to be sold to. We show your product doing the thing it does best and let the demo make the argument. No sales talk.
Static frames are where viewers leave. Every second has visual change: cuts, motion graphics, camera moves, on-screen text. The eye always has a reason to stay.
Your founder is the connective tissue of the video. We bring a crew to your office in New York or San Francisco and film the people behind the product, because a real person on camera builds trust the way an animation alone cannot.
Every script is scored against our retention rubric before production starts. Animation only begins once the script holds attention on paper.
Our Process
We get deep on your product, your buyers, and the launch moment. You walk us through the product; we identify the demo moments worth building the video around.
We write the script and score it second by second against our retention rubric. Nothing moves to production until the script holds attention on paper.
Every scene is storyboarded before we shoot or animate anything: framing, motion, on-screen text, and how each beat hands off to the next.
We bring a crew to your office in New York or San Francisco and film your founder and team on location. We travel for launches in other cities, and if you do not have an office we book a studio for the shoot. We handle direction and prompts so it sounds like a person talking, not a press release.
We cut the footage and animate the product moments around it, with review checkpoints built into the timeline. You see the video at defined stages, not just at the end.
You get the final video cut for the platforms you are launching on, timed to your launch date. From there you can post it yourself, or have us amplify it on X so the launch lands in front of the tech audience and not only your own followers.
A launch video is only worth what it reaches. When we amplify one on X, the launch can top Today's News, the story list the platform puts in front of everyone.
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FAQ
Have a question about our launch video services? Find answers below or reach out to our team directly.
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Why Clickstrike
Launch Video Studio is a complete engagement: storyboarding, scripting, filming your team on location, editing, and animation in one scope, priced per launch from $25,000 and built around your announcement date. Book a free strategy call and we'll tell you honestly whether a launch video is the right play for your product.
We typically respond within 4 hours.
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Learn moreBook a free strategy call. We'll look at your product and launch date and tell you exactly what we'd build.