How to Choose the Right Influencers for Your Tech Company
About this episode
Choosing the right influencers starts with one question: is your buyer actually watching? In this episode, Ty Smith breaks down how to evaluate creators for tech companies, including AI tools, SaaS, developer tools, consumer apps, and hardware.
What you will learn
- How to match creators to your campaign goals
- How to find out who is actually in a creator's audience
- How to identify creators who can explain and demonstrate your product credibly
- How to evaluate recent views, comments, audience geography, and sponsored content
- How to choose the right format for your product
Ty also shares four checks to make before hiring a creator, and why the strongest partnerships can continue beyond a sponsored campaign.
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CEO & Founder
Ty Smith is the Founder and CEO of Clickstrike, the marketing agency built for AI companies. He has helped 750+ AI and tech companies grow through influencer marketing, PR, paid media, and SEO - driving over 75M views and 8,250+ media placements for clients. His insights on AI and SaaS marketing have been featured in Forbes, HubSpot, and beyond. Outside of work, Ty loves to vibe code, explore new AI tools, and build tools and processes that leverage AI. When he’s not at his desk, you’ll find him surfing or hanging out with his dog, Benny.