How to Choose the Right Influencers for Your Tech Company
Key takeaways
- A big audience can still miss your buyer, so start by asking whether your buyer is actually watching.
- Define your campaign goal first, then match creators to that goal.
- Look at who is actually in a creator's audience, not only how large it is.
- Pick creators who can explain and demonstrate your product credibly.
- Evaluate recent views, comments, audience geography, and past sponsored content instead of follower count alone.
- Choose the content format that fits your product.
- Ask whether this audience would care about your product without a sponsorship.
About this episode
Choosing the right influencers starts with one question: is your buyer actually watching? In this episode, Ty Smith breaks down how to evaluate creators for tech companies, including AI tools, SaaS, developer tools, consumer apps, and hardware.
What you will learn
- How to match creators to your campaign goals
- How to find out who is actually in a creator's audience
- How to identify creators who can explain and demonstrate your product credibly
- How to evaluate recent views, comments, audience geography, and sponsored content
- How to choose the right format for your product
Ty also shares four checks to make before hiring a creator, and why the strongest partnerships can continue beyond a sponsored campaign.
Chapters
- 00:00Introduction
- 00:48A big audience can miss your buyer
- 02:04Define your campaign goal
- 05:55The buyer behind the audience
- 07:44Credible product explanations
- 09:26What to check beyond follower count
- 14:23Choose the right content format
- 15:51Four checks before hiring a creator
- 17:57Would this audience care without a sponsorship?
- 19:03Recap and next steps
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CEO & Founder
Ty Smith is the Founder and CEO of Clickstrike, the marketing agency built for AI companies. He has helped 750+ AI and tech companies grow through influencer marketing, PR, paid media, and SEO - driving over 75M views and 8,250+ media placements for clients. His insights on AI and SaaS marketing have been featured in Forbes, HubSpot, and beyond. Outside of work, Ty loves to vibe code, explore new AI tools, and build tools and processes that leverage AI. When he’s not at his desk, you’ll find him surfing or hanging out with his dog, Benny.