Built for Announcement Moments
Funding raises, new products, major features, stealth reveals, model releases, partnerships. If your company has news worth a moment, we build the campaign around that moment, not a generic content calendar.
X (Twitter) amplification campaigns for tech launches
Turn Your Next Announcement Into a Viral Moment on X
A funding raise, a new product, a feature drop, or coming out of stealth. When your tech company has news, we seed it with vetted influencers across X so the whole timeline is talking about it in the same window. Typical campaigns run at a $30-$50 CPM.
0K+Avg. Views Per Launch Campaign
$0-$50Typical CPM Range
0+Creators & Accounts in Network
0+Influencer Campaigns Run
Trusted by teams building the future of tech and AI
Why Amplification
Announcements Don't Spread on Their Own
Most tech news dies in a single post
You spent months on the raise, the product, or the feature. Then the announcement goes out as one post from your company account, the feed shows it to a fraction of your followers, and the moment is over by lunch. The work deserved a launch. It got a timeline entry.
On X, reach compounds through other people. One account posting news is easy to scroll past. Twenty credible accounts reacting to the same news in the same window is a story the feed keeps surfacing.
We make the whole timeline talk at once
We seed your announcement with vetted influencers across X, each posting their own take in one coordinated window around your news. Your buyers see the announcement again and again from accounts they already follow, which reads like the industry noticing, because it is.
That surge of independent posts and engagement is exactly the signal the feed rewards, so the moment travels far beyond the audiences of the accounts that started it.
The Service
How We Engineer the Moment
A Vetted X Creator Network
Our network of 500+ creators and accounts lives inside the AI and tech conversation on X. They understand what your product does, and their audiences are the founders, builders, and buyers you want watching.
One Coordinated Window
Every post lands in the same window as your announcement, so creator takes, your own post, and any press hit one news cycle together instead of trickling out over weeks.
Real Takes, Not Copy-Paste
Each creator posts in their own voice: reactions, breakdowns, use cases, hot takes. You approve the brief and the angles; the authenticity is what makes the amplification believable and effective.
A CPM You Can Plan Around
Typical campaigns run at a $30-$50 CPM, so you know the projected views for your budget before you commit. We share the full plan and pricing upfront, then report the CPM we actually delivered.
Guaranteed Reach, In Writing
Every campaign carries a make-good clause: we guarantee your X launch reaches the level of qualified viewers we agree on, and if a campaign tracks under target, we make up the difference at our expense.
Our Process
How It Works
1
Announcement Brief
We learn what you are announcing, when, and who needs to see it. You get back a campaign plan with the creator mix, projected views at a $30-$50 CPM, and transparent pricing.
2
Creator Activation & Angles
We activate the right slice of the network for your audience, brief creators on the announcement and approved angles, and schedule everything backward from your date.
3
The Amplification Window
Your announcement goes live and the network posts around it in the same window. We coordinate timing in real time, monitor every post, and keep the conversation accurate and on-brand.
4
Report & Next Moment
You get a full report: views, engagement, delivered CPM, and traffic during the window. The learnings roll straight into your next announcement, because there is always a next one.
Real Campaigns
Amplification Moments We Have Run
Every number below comes from a published case study. No projections, no composites.
Anam AI
500K+views on X
We amplified the Cara-4 launch video into a trending moment on X. It surfaced in X's Today's News, delivered a sub-$40 CPM, and had no paid advertising behind it.
Read the case study Neverbell688Kcampaign views
Launched from a brand-new X account to 153% of the view goal, with 50 earned media placements landing in the same coordinated launch day.
Read the case study Alkimi1.6M+audience reached
21 pieces of creator coverage over two months, 300,000+ views, and roughly 700% growth in trailing 30-day website traffic during the campaign window.
Read the case studyOur clients are backed by the best
FAQ
Frequently Asked Questions
Have a question about our x amplification services? Find answers below or reach out to our team directly.
An X (Twitter) amplification campaign seeds a company announcement with influencers on X, so many credible accounts post about the news in the same window and multiply its reach far beyond the company's own audience. Instead of one post from your brand account, your buyers see reactions, breakdowns, and takes from creators they already follow, all pointing at the same moment. For tech and AI companies, it is one of the most effective ways to make an announcement feel like an event.
Any announcement with genuine news value works: funding raises, new product launches, major feature releases, coming out of stealth, model releases, and significant partnerships. The common thread is a specific moment to build the campaign around. If you are not sure your news clears the bar, tell us what you are planning and we will give you an honest read before you spend anything.
Most X amplification campaigns run at a $30 to $50 CPM, meaning roughly $30 to $50 per thousand views the campaign generates. Your total budget depends on the view target and the creator mix, and we quote the full plan with projected views before you commit. Because pricing is CPM-based, you can underwrite the campaign like a performance channel rather than guessing at what a "package" delivers.
Yes. Every X amplification campaign includes a make-good clause: we guarantee the campaign reaches the level of qualified viewers we agree on in your plan, and if it tracks under that target, we make up the difference at our own expense. The guaranteed reach number is set in your campaign plan before you commit, so what you sign for is what you get.
Ads buy placements; amplification activates real accounts making their own posts in the feed. Both have a place, and we run paid media for clients too, but they do different jobs. An ad is your brand talking about your news. An amplification campaign is dozens of credible voices reacting to your news, which carries the third-party trust an ad cannot, and earns organic distribution on top because the feed rewards posts people actually engage with. Many launches use both together.
Two to four weeks of lead time is ideal. Because our creator network already exists, there is no months-long outreach phase: the first stretch covers the brief, the creator mix, and the content angles, and the campaign itself concentrates into a window of hours to days around your announcement. If your date is closer than that, talk to us anyway, because campaigns with creators we have activated before can move faster.
You approve the brief, the announcement framing, and the angles, including any claims that must be avoided. Creators then write in their own voice, because posts that sound like a press release get scrolled past and posts that sound like a person get engaged with. We review activity as it goes live to keep everything accurate, and creators follow applicable disclosure requirements.
Our launch campaigns average over 500,000 views on X. Recent examples: Anam AI's Cara-4 launch passed half a million views, trended in X's Today's News, and delivered a sub-$40 CPM with no paid advertising behind it, and Neverbell reached 688,727 campaign views from a brand-new X account, 153% of the goal set at kickoff. Both are published case studies with full numbers.
Yes, and the pairing is often the whole point. The strongest campaigns amplify a strong core asset, which is why many clients run our Launch Video Studio and X amplification together: we engineer the video for retention, then the network multiplies its reach. PR works the same way, timed so press coverage and creator posts land in one news cycle. Each service also works on its own.
Our amplification network is centered on X (Twitter), because that is where the tech and AI conversation is most concentrated and where announcement moments travel fastest. If you need other channels, our influencer marketing service covers YouTube, LinkedIn, and TikTok, and the two can run together for launches that need to hit everywhere at once.
As Featured In
Free Campaign Plan
Tell us what you're announcing. We'll send back the campaign we'd run.
No generic pitch deck. We map your announcement to the creators in our network whose audiences match your buyers, project the views your budget buys at a $30-$50 CPM, and lay out the timeline backward from your date. You see the whole plan before you commit to anything.
- Creator mix matched to your audience and your news
- Projected views and cost at a $30-$50 CPM
- Guaranteed reach, backed by a make-good clause
- Timeline built backward from your announcement date
- Transparent pricing, no commitment required
We typically respond within 1 business day.
Launch Video Studio
Give creators something worth amplifying
Amplification lands hardest when the video earns the watch. Launch Video Studio builds the launch video itself, engineered second by second for retention, so the reach you buy has something to carry.
Run the two together when the moment justifies it, or run either on its own.
The video, engineered
Hook, demo, and pacing scripted against a retention rubric before anything is animated.
The reach, activated
Vetted tech and AI creators put the launch in front of the audiences that matter.
Proven amplification
We put Anam AI’s Cara-4 launch in front of creators on X. It trended.
Related Services
Services That Pair With X Amplification
Launch Video Studio
The core asset amplification multiplies: a launch video engineered for retention, built for X.
Learn moreUGC Campaigns
Always-on creator content between announcement moments, from the same 500+ account network.
Learn moreAI PR & Earned Media
Press coverage timed to land in the same news cycle as your amplification window.
Learn moreHave an Announcement Coming?
Tell us what you are announcing and when. We will send back the exact campaign we would run, with projected views and transparent pricing.