Blog
Marketing insights, strategies, and guides for AI companies.
Best AI Podcasts for 2027: 13 Shows Worth Your Launch Team's Time
The best AI podcasts for 2027, compared by audience, format and sponsorship path, with a practical framework for AI and tech launch teams deciding which shows to listen to, sponsor or pitch a guest onto.
Startup Branding: A Practical Guide for Tech and AI Startups (2027)
Startup branding for tech, SaaS, and AI companies: what it includes, when to invest, the six parts you need, real examples, and how to launch a brand in 2027.
Brand Video Examples: 10 Tech and AI Videos Worth Studying (2027)
10 brand video examples from tech and AI companies, from Apple's 1984 to Devin and Anam AI's Cara-4 launch, with what to borrow for your own 2027 launch video.
Best Tech Influencer Marketing Agencies for AI Product Launches (2027)
Compare the best tech influencer marketing agencies for AI product launches in 2027. See who fits creator demos, X amplification, launch video, and who to skip.
Best Twitter / X Marketing Agencies for Tech & AI Product Launches (2027)
Your Series A announcement is Tuesday. The board wants the timeline to look like news. Someone forwards three "Twitter marketing agency" proposals that are all X Ads media plans with a light organic add-on, and none of them name a single tech creator who already talks to your buyers. That is how launch weeks get expensive without getting loud.
Best Creator Marketing Agencies for Tech Product Launches (2027)
Ship date is Tuesday. Your founder post is drafted. Someone on the team still wants to "seed a few creators" Friday night with a Google Sheet and hope. That is how launch weeks die: thin posts, wrong audiences, and a timeline that never looks like news. You need a partner who can put practitioner takes next to your announcement in a compressed window, not a lifestyle marketplace and not a retainer that dilutes the moment into always-on content. This guide is the shortlist for that hire. The how-to craft lives elsewhere: choosing creators, briefing them, and the X Amplification playbook. Use those after you pick the type of firm.
How to Choose Tech Creators for an X Amplification Campaign
Choosing tech creators for X amplification is a roster-fit problem: practitioner vs generalist, ICP overlap, and jobs (anchor, engagement, long-tail), not a vanity follower list.
AI Product Launch Videos: What Actually Works in 2027
AI products are harder to launch on video than almost anything else, because the impressive part often happens instantly and invisibly. Here is how to show a model doing something real in 2027, what to avoid, and how Launch Video Studio plus X amplification turn the asset into a moment.
How to Brief Tech Creators for an X Amplification Campaign
A one-page creator brief for X amplification: news, claim boundaries, FTC disclosure, QRT vs own take, and the timezone-stamped window that keeps technical buyers from scrolling past.
X Amplification Campaigns for AI & Tech Launches: The Operator Playbook
An X amplification campaign is a paid, time-boxed push that seeds one AI or tech announcement across vetted creators on X so buyers see credible takes in the same window. Operator playbook with trending payoff.
Best YouTube Influencer Marketing Agencies for Tech in 2027
Fourteen real YouTube influencer marketing agencies, what each one actually specializes in, and how to tell which model fits a technical product launch.
15 AI Creators You Need to Know in 2027
The 15 most influential AI creators in 2027, from technical educators and research explainers to AI marketing voices, plus how brands actually partner with them.
Earned Media vs Paid Media: What Works for AI and SaaS Companies
A practical allocation guide for AI and SaaS companies deciding between earned media and paid media, where influencer marketing fits as the hybrid, and how to measure both without relying on vanity metrics.
Earned Media Strategy for Tech Startups and AI Companies
How AI and tech startups build an earned media strategy that compounds: the story angles journalists cover, the outlets buyers and investors trust, and how to measure coverage against pipeline and AI citations.