Top Tech Influencers in 2027: 19 Creators to Follow and Partner With

The top tech influencers in 2027 are Marques Brownlee (MKBHD), Mrwhosetheboss, Linus Tech Tips, Unbox Therapy, iJustine, Dave2D, UrAvgConsumer, Cleo Abram, Sara Dietschy, ThePrimeagen, Theo Browne, NetworkChuck, Kevin Powell, Tech With Tim, Kevin Stratvert, Jeff Su, Pieter Levels, Marc Lou and Greg Isenberg. Together they reach consumer gadget buyers, software developers, knowledge workers and startup founders.

Most lists of tech influencers rank creators by follower count and stop there. That is useful if you only want to know who is famous. It is far less useful if you run a tech or AI startup and need to know which creators your buyers actually watch. A 25 million subscriber phone reviewer and a 1 million subscriber CSS teacher are both "tech influencers," but they sell completely different products to completely different people.

So this list groups the top tech influencers by the audience they reach. For each creator you get the platform, the verified audience size, who watches, and the kind of product that fits their channel. Subscriber and follower counts were checked on each creator's public profile in October 2026 and are rounded.

Top tech influencers at a glance

Consumer tech reviewers

These are the biggest names in tech content. Their audiences are huge and mostly consumer, which makes them the right call for hardware and mass-market apps, and usually the wrong call for B2B software.

1. Marques Brownlee (MKBHD)

Marques Brownlee has 21.4M YouTube subscribers and about 2.3M followers on TikTok. He is the reference point for premium consumer tech reviews, known for clean production and careful, opinionated verdicts. His audience skews toward tech-savvy buyers who research before they spend. For startups, he matters less as a sponsorship target and more as a signal: if your consumer AI product is good enough to get a fair MKBHD review, the rest of the category notices.

2. Mrwhosetheboss (Arun Maini)

Mrwhosetheboss has 23M YouTube subscribers and about 2.6M on TikTok. Arun Maini's videos lean into phones, gadgets and surprising tech experiments, packaged for a broad audience. That makes the channel a strong fit for consumer hardware and mobile apps with a visual hook.

3. Linus Tech Tips (Linus Sebastian)

Linus Tech Tips has 16.9M subscribers and more than 7,900 videos. The channel is run by Linus Media Group, and its audience over-indexes on PC builders, gamers and IT professionals. That technical slant makes it one of the few mega channels that can work for developer hardware, networking gear and some IT software.

4. Unbox Therapy (Lewis Hilsenteger)

Unbox Therapy is the largest channel on this list at 25.6M subscribers. Lewis Hilsenteger's format is built around first impressions of new gadgets, which suits physical products that look good on camera. It is rarely a fit for software.

5. iJustine (Justine Ezarik)

iJustine has 7.06M YouTube subscribers and about 1.7M followers on TikTok. Justine Ezarik has been covering Apple products and consumer tech for years, with an upbeat, approachable style. She is a good match for consumer apps and accessories aimed at the Apple ecosystem.

6. Dave2D (Dave Lee)

Dave2D has 3.69M subscribers. Dave Lee's short, direct reviews focus on laptops and useful hardware, and his audience tends to be buyers close to a purchase decision. For AI PCs and laptop accessories, few channels are more on target.

7. UrAvgConsumer (Judner Aura)

UrAvgConsumer has 3.46M subscribers. Judner Aura reviews gadgets and apps for a younger mainstream audience in a casual, personality-driven style. Consumer apps that need to feel fun rather than technical fit here.

Tech explainers and creative tech

8. Cleo Abram

Cleo Abram has 8.91M YouTube subscribers and about 2.5M on TikTok. She describes herself as a video journalist making optimistic tech explainers, and her series Huge If True covers frontier technology for a curious general audience. For a company with a genuinely new technology story, such as robotics, energy or a breakthrough model, she represents the gold standard of the explainer format.

9. Sara Dietschy

Sara Dietschy has 933K subscribers and covers tech, creativity and creator workflows. Her audience includes video creators and creative professionals, which makes her a natural fit for editing software, creator tools and AI tools for content production.

Developer influencers

Developer audiences are smaller than consumer audiences, but they are far more valuable per viewer for dev tools, APIs and AI infrastructure. They are also more skeptical, so the creator's credibility matters more than the reach.

10. ThePrimeagen

ThePrimeagen streams on Twitch and posts about software engineering with strong, often contrarian opinions. His main YouTube channel, The PrimeTime, has 1.17M subscribers, and his ThePrimeagen channel adds 550K more. His viewers are working engineers, which is why dev tool companies care about his reaction more than almost anyone's.

11. Theo Browne (t3.gg)

Theo Browne has 574K subscribers and is the creator of T3 Chat and the T3 Stack. His videos react to developer news, frameworks and AI coding tools for a TypeScript and web developer audience. If you sell to web developers, his commentary often sets the tone of the conversation on X the same week.

12. NetworkChuck

NetworkChuck has 5.45M subscribers. The channel helps people move into IT careers and covers certifications, networking, Linux and security. It is a strong fit for infrastructure, security and homelab products with a hands-on angle.

13. Kevin Powell

Kevin Powell has 1M subscribers and focuses on CSS and front-end development. His audience is front-end developers who want to build better web interfaces, a tight match for web design tools, component libraries and front-end AI tools.

14. Tech With Tim

Tech With Tim has 2.11M subscribers. Tim's tutorials cover Python, programming careers and building with AI, for a mix of beginner and intermediate developers. AI SDKs, APIs and developer platforms with a quick-start story fit well.

If AI engineering is your core audience, our list of the best YouTube channels for AI content and our guide to AI creators go deeper on AI-specific creators.

Productivity and software tool creators

15. Kevin Stratvert

Kevin Stratvert has 4.48M subscribers. His fast, step-by-step tutorials cover tools such as ChatGPT, Claude, Gemini, Copilot, Excel and Windows. This audience is made up of people actively learning software, which makes it one of the best fits on this list for SaaS and AI productivity tools.

16. Jeff Su

Jeff Su has 1.94M subscribers. A full-time product marketer, he builds productivity systems and explains the tools behind them. His viewers are office workers and operators, which suits workplace SaaS, AI assistants and browser tools.

Startup and builder voices on X

These creators are smaller on YouTube or not on it at all, but they shape what founders and early adopters talk about on X. For B2B and founder tools, a credible post from one of them can matter more than a mega channel video.

17. Pieter Levels (levelsio)

Pieter Levels builds internet startups by himself, including Nomads.com, Remote OK, Hoodmaps, Photo AI and Interior AI, all bootstrapped, according to his blog. He shares revenue, code and opinions openly on X, and indie hackers follow him closely.

18. Marc Lou

Marc Lou is an indie maker who builds and launches small products in public, including ShipFast, CodeFast, DataFast and TrustMRR. His X account is followed by solo founders and makers, a good audience for founder tools.

19. Greg Isenberg

Greg Isenberg is the CEO of Late Checkout, a holding company that builds community-based internet businesses. He has 734K YouTube subscribers, a weekly newsletter his site says more than 158,000 people read, and an active presence on X. His audience is founders looking for startup ideas and builders using AI, which fits AI builder tools and startup SaaS.

For B2B and SaaS voices who mostly publish on LinkedIn, see our list of top LinkedIn influencers and our roundup of SaaS influencers.

How to match tech influencers to your product

The most common mistake tech startups make is starting with the creator instead of the buyer. A better approach is to start with your product type and work back to the creator category that reaches the people who will buy it.

Here is how the categories map in practice:

1. Consumer hardware and mobile apps: consumer tech reviewers such as Mrwhosetheboss, Dave2D or UrAvgConsumer.
2. Developer tools, APIs and infrastructure: developer influencers such as ThePrimeagen, Theo Browne, Kevin Powell, Tech With Tim and NetworkChuck.
3. SaaS and AI productivity tools: software tutorial creators such as Kevin Stratvert and Jeff Su.
4. Founder and maker tools: builder voices on X such as Pieter Levels, Marc Lou and Greg Isenberg.
5. A genuinely new technology story: explainers such as Cleo Abram, paired with tech media coverage.

If a creator's last ten videos or posts never touch your category, a sponsorship is unlikely to change that. Their audience has already told you what it came for. Our guide on how to choose the right influencers for your tech company walks through this vetting step in detail.

Following versus partnering: mega creators and specialists

The creators at the top of this list are worth following to understand how tech gets talked about. But for most startups, they are not the right first partnership. Mega channels plan sponsorships well in advance, charge accordingly, and reach audiences that are mostly outside any single niche.

Mid-tier specialists are often the better first move. Their audiences are narrower and closer to buying, and they tend to be more flexible on formats, timelines and usage rights. Brands are moving this way too. In Influencer Marketing Hub's 2026 benchmark report, 72.22% of respondents planned to increase influencer budgets by 50% or more, and 51.43% planned to expand or start working with nano creators.

A practical split for a launch budget looks like this:

• Specialists first: five to ten creators who cover your exact category, each with their own take and link.
• One or two larger names: only if your product has a consumer or mainstream angle that justifies the reach.
• Amplification on X: coordinated posts from tech creators in the launch window, so the best videos and clips keep traveling after day one.

For a sense of budgets, see our breakdown of how much influencer marketing costs.

How tech and AI startups partner with tech influencers

Getting a creator to say yes is the easy part. Getting a partnership that drives signups takes a process.

1. Shortlist by audience, not fame. Start from your buyer and pick the creator category first, then the names.
2. Review recent content. Watch the last ten videos or read the last month of posts. Check comment quality, not just view counts.
3. Agree on format and rights up front. Integration, dedicated video or post, plus whether you can reuse the content in ads or on your site.
4. Track every creator separately. Give each one a unique link and UTM parameters so you can see which audience converts.
5. Amplify on X in the launch window. Clips and reactions from tech creators on X extend the life of the original video.

Disclosure is not optional. The FTC's Disclosures 101 for Social Media Influencers says a paid relationship should be disclosed clearly within the content itself, not hidden in a profile or a pile of hashtags. Build that into every brief. Our guides on hiring tech creators for a product launch and briefing tech creators for X Amplification cover the details.

Best agency for tech influencer partnerships

If you would rather not run creator sourcing, contracts and tracking in house, these are strong options:

1. Clickstrike - The tech influencer marketing agency built for AI and tech companies, with 1,200+ influencer campaigns, 75M+ views generated and 750+ tech clients. Clickstrike sources and vets creators across YouTube, TikTok, X and LinkedIn, manages briefs and contracts, tracks each creator with unique links, and pairs creator videos with X Amplification campaigns. Campaigns typically launch in three to five weeks.
2. A YouTube specialist agency - Useful if your plan is YouTube only. See our list of YouTube influencer marketing agencies.
3. In-house outreach - Workable for a handful of creators if you have the time to vet, negotiate and track each partnership yourself.