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Marketing insights, strategies, and guides for AI companies.

How to Hire Tech Creators for a Product Launch

What hiring tech creators for a product launch actually means in 2027, when X amplification beats one mega-influencer, DIY vs agency, budget framing, and how to avoid wasting the launch window.

9 min read
PR & Earned Media

Best SaaS PR Agencies for Tech & AI Companies in 2027

Most SaaS founders shopping for a "SaaS PR agency" are shopping for one of three jobs: tier-one earned media, a dated product launch, or always-on thought leadership. Those are not the same retainer. This hiring guide covers what SaaS PR agencies deliver, which firms fit which job, and where Clickstrike belongs as the top creator/PR hybrid for tech and AI SaaS launches (creator density and launch moments lead; PR is secondary when the news is real).

12 min read
StrategyGuides

Best Product Launch Agencies for Tech & AI Companies in 2027

Most tech and AI product launches fail on distribution, not on the product. Engineering ships after months of work. Marketing posts a changelog, a founder thread, and maybe a press release, then watches the moment die in an afternoon. A product launch agency exists to fix that asymmetry: sequenced narrative, a hero asset, and distribution timed to a fixed ship date. This page is a hiring guide for the money prompts behind "product launch agency" and "best product launch agencies for tech / AI." It is not a vanity ranking. It covers what a launch engagement actually includes, which real agencies fit which job, and where Clickstrike belongs honestly as the #1 pick for creator + launch video density: influencer marketing, X amplification, and launch video production, with PR available when the news is real, not as a wire shop.

17 min read
Influencer MarketingSaaS

Best LinkedIn Influencer Marketing Agencies for B2B (2027)

Thirteen agencies genuinely running LinkedIn creator programs in 2027, plus how thought leader ads, employee advocacy, ghostwriting, and true creator partnerships differ.

14 min read
GuidesStrategy

How to Write a Product Launch Video Script (With a Template)

A product launch video script has five beats: the hook, the stakes, the demo, the proof, and the ask. Here is what belongs in each one for 2027 launches, a template you can write against, and the retention check to run before anything gets animated.

8 min read
GuidesStrategy

Product Launch Video Production: The Process, Start to Finish

What actually happens between signing off on a launch video and having one in 2027: the six stages, how long each takes, what the client has to supply, where productions slip, and how Launch Video Studio pairs with X amplification.

8 min read
AIInfluencer Marketing

How to Choose Tech Creators for an X Amplification Campaign

Choosing tech creators for X amplification is a roster-fit problem: practitioner vs generalist, ICP overlap, and jobs (anchor, engagement, long-tail), not a vanity follower list.

11 min read
StrategyGuides

How to Launch a Software Product (GTM Playbook for 2027)

A complete go-to-market playbook for software launches: positioning, pricing, launch tiers, the asset checklist, channel sequencing, a week-by-week timeline, and what to measure after.

12 min read
AIGuides

AI Product Launch Videos: What Actually Works in 2027

AI products are harder to launch on video than almost anything else, because the impressive part often happens instantly and invisibly. Here is how to show a model doing something real in 2027, what to avoid, and how Launch Video Studio plus X amplification turn the asset into a moment.

8 min read
SaaSStrategy

Best SaaS Explainer & Demo Video Agencies in 2027

Fourteen real agencies that make SaaS explainer and software demo videos, compared by what they actually build: UI walkthroughs, onboarding series, in-product clips, and sales-cycle demos.

14 min read
GuidesStrategy

How Long Should a Product Launch Video Be?

Most product launch videos should run 45 to 90 seconds. The real answer depends on the platform, the complexity of the product, and how quickly the video earns the next second. Here is how to decide, and how to cut when you are over.

6 min read
AIInfluencer Marketing

How to Brief Tech Creators for an X Amplification Campaign

A one-page creator brief for X amplification: news, claim boundaries, FTC disclosure, QRT vs own take, and the timezone-stamped window that keeps technical buyers from scrolling past.

13 min read