Blog
Marketing insights, strategies, and guides for AI companies.
Earned Media vs Paid Media: What Works for AI and SaaS Companies
A practical allocation guide for AI and SaaS companies deciding between earned media and paid media, where influencer marketing fits as the hybrid, and how to measure both without relying on vanity metrics.
Influencer Marketing for AI Startups: Results on a Lean Budget
Most budget guides for influencer marketing are built for consumer brands. This one is for AI founders running lean - covering what each spend tier actually delivers, the deal structures that reduce upfront cash, and when to run it yourself versus bring in help.
Earned Media Strategy for Tech Startups and AI Companies
How AI and tech startups build an earned media strategy that compounds: the story angles journalists cover, the outlets buyers and investors trust, and how to measure coverage against pipeline and AI citations.
AI Influencer Marketing by Company Type: LLMs, Dev Tools, and More
AI company is too broad to plan a campaign around. Here is how influencer marketing actually differs across LLMs, AI-enabled tools, vibe coding IDEs, enterprise agents, and consumer AI, with real campaign examples.
Influencer Marketing Examples That Drove Results for AI Companies
Most influencer marketing examples are consumer brands that teach software companies nothing. This roundup covers real campaigns from AI, SaaS, and developer tool companies - the creators used, the channels that worked, and the business results each campaign drove. Every example includes a transferable takeaway.
SaaS & AI Influencer Marketing: Strategy, Channels, and Results
A working guide to SaaS and AI influencer marketing for founders and marketing leads: which creators move technical buyers, which channels actually drive pipeline, how to run a program, and how to measure it.
PR for AI Companies: The Complete Guide to Earned Media for Tech Startups
What earns AI companies real press coverage, where to get it, and how to measure it. The complete guide to PR and earned media for AI startups.
AI Agents for Marketing: The 2026 Guide for AI Companies
AI agents are moving from experiment to production inside marketing teams in 2026. This guide covers what they are, how they differ from older automation tools, the highest-ROI use cases, and what AI companies need to understand before deploying them.
Best Ad Networks for AI Companies in 2026
Not all ad networks reach AI buyers. This guide breaks down the best ad networks for AI companies in 2026, from emerging tech platforms like Mintfunnel to enterprise programmatic tools - so you know where your budget performs before you spend it.
Top AI PR Agencies in 2026: Best Firms for AI Companies
The AI sector is more competitive for media coverage than ever, with thousands of startups chasing the same finite pool of reporters at tier 1 tech outlets. This guide breaks down what AI PR agencies do, what separates the specialists from generalists, and which firms are delivering real results for AI companies in 2026.
Best SaaS Demand Generation Agencies: Top 12 Firms for 2026
Discover the top 12 SaaS demand generation agencies that drive qualified leads and revenue growth. Compare services, pricing, and results from leading B2B demand gen specialists.
What Is B2Pro? The Emerging GTM Model Reshaping AI Marketing in 2026
B2Pro - Business to Professional - is an emerging go-to-market model gaining traction among AI companies whose products help individual professionals work better and faster.
AI Tools for B2B Marketing: The 2026 Guide for AI Companies
The best AI tools for B2B marketing in 2026 - from paid media and SEO to influencer marketing and PR. A complete guide for AI companies building their marketing engine.
The 11 Best YouTube Channels for AI Content in 2026
The AI space moves fast. These 11 YouTube channels are the best sources for staying current on AI tools, model releases, research breakthroughs, and industry news in 2026.