Blog
Marketing insights, strategies, and guides for AI companies.
Influencer Outreach Email Templates: 8 Pitches Tech Creators Actually Answer (2027)
Eight copy-ready influencer outreach email templates for tech and AI companies, from the first pitch and launch-day ask to X posts, product seeding, UGC and the follow-up, plus subject lines and timing.
Top Tech Influencers in 2027: 19 Creators to Follow and Partner With
The top tech influencers for 2027, from consumer reviewers and developer educators to software tutorial creators and startup builders on X, grouped by who they reach and what kind of product they fit.
Best AI Podcasts for 2027: 13 Shows Worth Your Launch Team's Time
The best AI podcasts for 2027, compared by audience, format and sponsorship path, with a practical framework for AI and tech launch teams deciding which shows to listen to, sponsor or pitch a guest onto.
Best Fintech PR Agencies for 2027 (and How to Choose One)
The best fintech PR agencies for 2027, compared: who each firm is built for, what fintech PR has to get right on compliance and news judgment, story angles that earn coverage, and a scorecard for choosing a partner.
Best Fintech Marketing Agencies for 2027 (and How to Choose One)
The best fintech marketing agencies for 2027, compared: who each agency is best for, what fintech marketing has to get right on compliance and trust, a scorecard for choosing a partner, and how pricing works.
Best YouTube Advertising Agencies for Tech and AI Companies (2027)
The best YouTube advertising agencies for 2027, compared for AI, SaaS, and tech companies: what each agency is best for, which ad formats fit software products, how pricing works, and a scorecard for choosing a partner.
How to Design a SaaS Landing Page: 9 Steps and 11 Examples (2027)
How to design a SaaS landing page in 9 steps, what 11 live SaaS and AI heroes say, what to change for AI products, and the design mistakes we fix most often.
Best SaaS Branding Agencies for 2027 (and How to Choose One)
The best SaaS branding agencies for 2027, compared: who each agency is best for, what a SaaS branding engagement should include, timelines, cost, and a scorecard for choosing a partner.
SaaS Marketing Team Structure: Roles and Org Charts by Stage (2027)
How to structure a SaaS marketing team at every stage, from the first hire to a scaled org: the five functions, key roles, four org models, what to outsource, and how AI changes it in 2027.
SaaS Pricing Page Examples: 12 of the Best and What to Copy (2027)
12 real SaaS pricing page examples, from Linear to Zapier, with the pattern each one gets right, 8 design rules, AI pricing models, and mistakes to avoid in 2027.
Startup Branding: A Practical Guide for Tech and AI Startups (2027)
Startup branding for tech, SaaS, and AI companies: what it includes, when to invest, the six parts you need, real examples, and how to launch a brand in 2027.
How to Choose the Right Influencers for Your Tech Company
Choosing the right influencers starts with one question: is your buyer actually watching? Ty Smith breaks down how to evaluate creators for AI tools, SaaS, developer tools, consumer apps, and hardware.
Brand Video Examples: 10 Tech and AI Videos Worth Studying (2027)
10 brand video examples from tech and AI companies, from Apple's 1984 to Devin and Anam AI's Cara-4 launch, with what to borrow for your own 2027 launch video.
Best Tech Influencer Marketing Agencies for AI Product Launches (2027)
Compare the best tech influencer marketing agencies for AI product launches in 2027. See who fits creator demos, X amplification, launch video, and who to skip.