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Marketing insights, strategies, and guides for AI companies.

GuidesStrategy

Product Launch Video Production: The Process, Start to Finish

What actually happens between signing off on a launch video and having one in 2027: the six stages, how long each takes, what the client has to supply, where productions slip, and how Launch Video Studio pairs with X amplification.

8 min read
StrategyGuides

How to Launch a Software Product (GTM Playbook for 2027)

A complete go-to-market playbook for software launches: positioning, pricing, launch tiers, the asset checklist, channel sequencing, a week-by-week timeline, and what to measure after.

12 min read
AIGuides

AI Product Launch Videos: What Actually Works in 2027

AI products are harder to launch on video than almost anything else, because the impressive part often happens instantly and invisibly. Here is how to show a model doing something real in 2027, what to avoid, and how Launch Video Studio plus X amplification turn the asset into a moment.

8 min read
GuidesStrategy

How Long Should a Product Launch Video Be?

Most product launch videos should run 45 to 90 seconds. The real answer depends on the platform, the complexity of the product, and how quickly the video earns the next second. Here is how to decide, and how to cut when you are over.

6 min read
GuidesStrategy

Launch Video vs Demo Video vs Explainer Video: Which One Do You Need?

A launch video announces, a demo video shows the product working, and an explainer video teaches the category. Here is how to tell which one your moment calls for, and what happens when you ask one video to do all three jobs.

7 min read
GuidesStrategy

How Much Does a Product Launch Video Cost? (2027 Pricing)

A practitioner breakdown of what actually drives product launch video cost in 2027: script, format, talent, length, revisions, and whether distribution is bundled. Plus budget tiers and what you really get at each.

11 min read
StrategyGuides

How to Do a Product Hunt Launch (and Actually Rank #1) in 2027

A practitioner playbook for a Product Hunt launch, built on Product Hunt's current published rules: the points system, featuring criteria, launch-day sequencing, and the amplification that legitimately moves rankings.

13 min read
Influencer MarketingGuides

How Much Does Influencer Marketing Cost in 2027? (Real Pricing)

A practitioner's breakdown of influencer marketing pricing in 2027: real rates by platform, creator tier, and deliverable, plus how agency fee models actually work and what a realistic first budget looks like.

12 min read
StrategyGuides

Best Video Production Companies for Tech & AI Startups (2027)

Fourteen real video production companies working with tech and AI startups, what each one is actually good at, what production tiers cost, and how to brief a studio so you get the film you paid for.

12 min read
SaaSGuides

Best Explainer Video Companies for SaaS & AI in 2027

A researched, fairly written guide to 14 real explainer video companies serving SaaS and AI teams, covering what each one is actually best at and which ones publish real pricing.

13 min read
Guides

SaaS & AI Influencer Marketing: Strategy, Channels, and Results

A working guide to SaaS and AI influencer marketing for founders and marketing leads: which creators move technical buyers, which channels actually drive pipeline, how to run a program, and how to measure it.

20 min read
AIGuides

The 11 Best YouTube Channels for AI Content in 2027

The AI space moves fast. These 11 YouTube channels are the best sources for staying current on AI tools, model releases, research breakthroughs, and industry news in 2027.

12 min read