Blog
Marketing insights, strategies, and guides for AI companies.
What's the ROI of Influencer Marketing? (2027 Data)
Most influencer ROI stats trace back to a survey nobody can find. Here are the benchmarks that hold up, a step-by-step ROI formula, and the UTM and incrementality discipline that makes the number real.
Top B2B SaaS Marketing KPIs to Track in 2027
Track the right B2B SaaS marketing KPIs in 2027. Benchmarks, formulas, and expert guidance on CAC, NRR, churn, pipeline, and AI visibility metrics for high-growth teams.
How to Calculate MRR Growth Rate and Why It’s Crucial for SaaS Companies
For SaaS companies, understanding financial health is critical, and one of the most important metrics in the mix is Monthly Recurring Revenue (MRR) growth rate. MRR gives you a clear view of how much predictable revenue your business is generating each month, while MRR growth rate shows how fast tha
12 B2B SaaS Metrics Explained With Examples
B2B SaaS mеtrics arе quantifiablе mеasurеs that providе insights into various aspеcts of a businеss, such as customеr bеhavior, financial pеrformancе, product usagе, marketing effectiveness, and ovеrall businеss hеalth. In this article, I will explore the best B2B SaaS metrics in detail that will
How Much Do SaaS Companies Spend on Marketing? [With Examples]
Marketing plays a crucial role in the success of SaaS (Software as a Service) companies, helping them increase brand visibility, attract leads, and drive customer acquisition. However, determining the appropriate marketing budget can be challenging, especially for SaaS startups or businesses with li