Blog
Marketing insights, strategies, and guides for AI companies.
Launch Video vs Demo Video vs Explainer Video: Which One Do You Need?
A launch video announces, a demo video shows the product working, and an explainer video teaches the category. Here is how to tell which one your moment calls for, and what happens when you ask one video to do all three jobs.
Best Viral Marketing Agencies for Tech & AI in 2027
Thirteen real viral marketing agencies, what each one actually does well, and an honest look at what a good agency can engineer versus what nobody can promise.
UGC Campaign Examples: 12 That Worked for Tech and AI Brands
Every UGC campaign example you can find online is about a beverage brand or a camera company. These 12 come from AI and tech companies instead, with the mechanic behind each one and why it works on buyers who read documentation before pricing pages.
How Much Does a Product Launch Video Cost? (2027 Pricing)
A practitioner breakdown of what actually drives product launch video cost in 2027: script, format, talent, length, revisions, and whether distribution is bundled. Plus budget tiers and what you really get at each.
Best B2B Video Marketing Agencies in 2027
Thirteen real B2B video marketing agencies, compared on what they actually do after the edit is locked: paid social, LinkedIn distribution, sales enablement, ABM, and measurement.
How to Do a Product Hunt Launch (and Actually Rank #1) in 2027
A practitioner playbook for a Product Hunt launch, built on Product Hunt's current published rules: the points system, featuring criteria, launch-day sequencing, and the amplification that legitimately moves rankings.
Best Video Production Companies for Tech & AI Startups (2027)
Fourteen real video production companies working with tech and AI startups, what each one is actually good at, what production tiers cost, and how to brief a studio so you get the film you paid for.
How to Make a Product Launch Video Go Viral in 2027
A viral launch video is engineered, not lucky. This guide breaks down the retention science behind launch videos that hit millions of views, the mistakes that kill watch time, and the production process Clickstrike uses for AI companies.
Earned Media Strategy for Tech Startups and AI Companies
How AI and tech startups build an earned media strategy that compounds: the story angles journalists cover, the outlets buyers and investors trust, and how to measure coverage against pipeline and AI citations.
AI Agents for Marketing: The 2027 Guide for AI Companies
AI agents are moving from experiment to production inside marketing teams in 2027. This guide covers what they are, how they differ from older automation tools, the highest-ROI use cases, and what AI companies need to understand before deploying them.
Top B2B SaaS Marketing KPIs to Track in 2027
Track the right B2B SaaS marketing KPIs in 2027. Benchmarks, formulas, and expert guidance on CAC, NRR, churn, pipeline, and AI visibility metrics for high-growth teams.
AI Marketing: The Ultimate Guide for 2027
AI, many believe, is the future of marketing. Artificial intelligence (AI) is changing the way businesses promote their products and services. It’s an exciting time to be involved in the marketing world, as AI technologies offer unprecedented opportunities for personalization, efficiency, and decisi
Influencer or PR? Choosing the Right Strategy for Your B2B SaaS Startup
Introduction For early-stage B2B SaaS startups, building brand awareness can feel like a catch-22. You need visibility to attract users, investors, and talent, but you don’t yet have the budget or reputation to command the spotlight. That’s where strategic marketing tactics like influencer marketing
Top SaaS Conferences and Events to Attend in 2027
Staying ahead in SaaS means more than shipping features and scaling growth loops. It requires staying plugged into industry trends, forming strategic partnerships, and constantly expanding your marketing playbook. One of the best ways to do that? Attending high-caliber SaaS conferences and events. W