Staying ahead in SaaS means more than shipping features and scaling growth loops. It requires staying plugged into industry trends, forming strategic partnerships, and constantly expanding your marketing playbook. One of the best ways to do that? Attending high-caliber SaaS conferences and events.
Whether you’re a CMO at a growth-stage startup or a demand gen lead looking for sharper strategies, here are the top SaaS conferences in 2025 that should be on your radar.
1. SaaStr Annual (September 10–12, 2025 – San Mateo, CA)
Why attend: With over 12,000 SaaS founders, VCs, and executives in attendance, SaaStr Annual is the largest non-vendor SaaS gathering globally. Expect tactical sessions, networking with investors, and actionable advice from category leaders.
Perfect for: Founders, GTM teams, and marketers looking to scale ARR and customer acquisition.
Bonus: Clickstrike tip — use the event to book micro-meetings with your ICP ahead of time to drive pipeline during the event.
2. INBOUND by HubSpot (September 3–6, 2025 – Boston, MA)
Why attend: Although broader than just SaaS, INBOUND is a powerhouse marketing event that dives deep into content, automation, customer experience, and the tech stack shaping the modern buyer journey.
Perfect for: SaaS CMOs, growth marketers, and RevOps pros looking to future-proof their marketing strategy.
Key themes: AI in marketing, sales enablement, personalization at scale.
3. SaaStock (October 14–16, 2025 – Dublin, Ireland)
Why attend: The premier European SaaS conference, SaaStock draws founders and marketers from across the globe. Expect heavyweights on stage and a strong focus on scaling GTM strategies.
Perfect for: B2B SaaS teams expanding into European markets or looking to raise in the EU VC ecosystem.
Extra tip: The SaaS.City pre-event workshops are gold for hands-on learning in marketing and sales-led growth.
4. Growth Marketing Summit (June 17, 2025 – Frankfurt, Germany)
Why attend: Europe’s leading conference for digital growth and experimentation. Growth is laser-focused on conversion optimization, A/B testing, and performance marketing, key pillars of SaaS GTM.
Perfect for: Data-driven SaaS marketers, CRO teams, and growth engineers.
Why it stands out: Real-world case studies and no-fluff experimentation insights from brands like Atlassian and Shopify.
5. Product-Led Summit (Various dates – Global)
Why attend: This series of events across cities like San Francisco, London, and New York focuses exclusively on product-led growth strategies. If you’re moving from sales-led to PLG, this is your playground.
Perfect for: SaaS marketers, growth PMs, and PLG operators.
Clickstrike POV: These events are great for uncovering playbooks that blend onboarding, UX, and lifecycle marketing to activate and retain users at scale.
6. B2B Marketing Exchange (February 24–26, 2025 – Scottsdale, AZ)
Why attend: A strategic favorite for marketers in mid-to-enterprise SaaS, B2BMX dives deep into ABM, content strategy, and customer journey orchestration.
Perfect for: Demand gen leaders and enterprise SaaS marketing teams.
Key focus areas: GTM alignment, revenue marketing, storytelling for the sales funnel.
7. Pavilion CMO Summit (TBD 2025 – Invite-only)
Why attend: Exclusive and highly curated, the Pavilion CMO Summit brings together senior B2B marketers for honest conversations and tactical learnings.
Perfect for: SaaS marketing execs who want deep peer learning and real-time benchmarking with other CMOs.
Insider insight: The invite-only format keeps the noise low and the signal high.
How to Maximize Your SaaS Event ROI
Attending events is just the beginning. To get the most value:
- Book meetings in advance: Don’t rely on walk-ups. Use tools like Calendly or Chili Piper to fill your calendar.
- Bring your ICP cheat sheet: Know exactly who you’re trying to meet and why.
- Repurpose content: Turn keynotes into social clips, blog insights, or even thought leadership pieces.
- Follow up fast: Turn new contacts into pipeline by following up within 48 hours post-event.
Final Thoughts
SaaS conferences are more than hype, they’re strategic investments. The right event can supercharge your GTM motion, unlock new markets, and bring you face-to-face with the next big growth opportunity.
Bookmark this list, start planning your travel, and if you’re building or scaling a B2B SaaS company, let Clickstrike know. We’re helping brands dominate their categories — and these events are where many of those conversations start.