Brand Video Examples: 10 Tech and AI Videos Worth Studying (2027)

Most lists of brand video examples are built for consumer brands: sneakers, soda, airlines. That is not much use if you sell an AI model, a developer tool, or a SaaS platform. Your buyer is skeptical, technical, and has seen a hundred "the future is here" montages. The tech brand videos that actually worked did something narrower and harder: they made one idea obvious, they proved it on screen, and they got in front of the right people on the day it mattered.

This guide breaks down 10 brand video examples from tech and AI companies, what each one got right (or wrong), and the pattern you can borrow for your own launch in 2027. We produce and amplify launch videos for AI and tech companies at Clickstrike, so the lens here is practical: what would we steal from each one for a client brief?

What is a brand video?

A brand video is a short film that communicates what a company stands for and why it matters, rather than walking through every feature. For tech companies, the best brand videos sit somewhere between a manifesto and a demo: they sell a belief about how work should be done, then show the product making that belief real.

Brand videos usually fall into one of six formats:

1. Manifesto film - Positions the company against a status quo or an enemy.
2. Launch video - Announces a new product or model with a single, clear reveal.
3. Raw demo - Unpolished screen recording that proves the product works.
4. Customer or skeptic story - A real (or realistic) user explains the before and after.
5. Founder-led keynote - The founder presents the product live or on stage.
6. Stunt or interactive ad - A creative mechanic that makes the viewer act immediately.

If you are deciding between a brand-style launch video and a straight product walkthrough, our breakdown of launch video vs demo video covers when each one earns its budget.

10 brand video examples from tech and AI companies

1. Apple, "1984" (Macintosh launch)

Format: Manifesto film

Apple's 1984 commercial, directed by Ridley Scott, introduced the Macintosh without showing much of the Macintosh at all. It cast IBM-era computing as a gray, conformist dystopia and Apple as the thing that breaks it.

What to borrow: Name the status quo you are replacing. AI companies do this well when they frame the old workflow (manual tickets, static dashboards, copy-paste prompts) as the villain. A brand video with a clear "instead of this" lands faster than one that only lists capabilities.

What not to copy: The budget and the ambiguity. A seed-stage startup cannot afford a video that makes people guess what the product does. Apple could, because the press would explain it for them.

2. Slack, "So Yeah, We Tried Slack..."

Format: Skeptic story

Slack commissioned Sandwich Video to make its early brand video, and the result is a story about the Sandwich team itself: a small studio that is skeptical of yet another chat tool, then slowly realizes it has quietly replaced email, texting, and hallway meetings. Slack's own team has written about the process and how getting a Sandwich video felt like a rite of passage for startups at the time.

What to borrow: Start from doubt. Technical buyers trust a narrator who shares their skepticism more than one who is selling from the first frame. The video also dramatizes the problem (scattered communication) before the product ever appears.

Why it still works in 2027: Collaboration and AI agent tools have the same adoption problem Slack had. The product only makes sense once a team lives inside it, so the story has to show a team living inside it.

3. Coinbase, the bouncing QR code

Format: Stunt or interactive ad

Coinbase's 2022 Super Bowl spot was 60 seconds of a colorful QR code bouncing around a black screen, like an old DVD screensaver. Scanning it led to a sign-up offer. According to CNN, Coinbase's landing page got more than 20 million hits in one minute, the app briefly crashed for about an hour, and it jumped from 186th to 2nd on Apple's App Store.

What to borrow: The video asked the viewer to do exactly one thing, right now. Most tech brand videos end with a vague "learn more." A single, immediate action (join the waitlist, try the model, scan the code) turns attention into sign-ups.

The lesson in the crash: Plan for the traffic you are asking for. If your launch video is going to spike sign-ups, make sure onboarding, rate limits, and GPU capacity can take it.

4. Google, "Hands-on with Gemini"

Format: Launch video (cautionary example)

When Google launched Gemini in December 2023, its headline video appeared to show a person having a fluid, real-time voice conversation with the model as it watched objects on a table. Google later confirmed the demo was edited: it used still image frames and text prompts, and responses were shortened, as CNBC reported.

What to borrow: Honestly, the idea behind it. Showing multimodal AI through a natural, human interaction is exactly the right creative instinct.

What to avoid: Implying real-time capability the product does not have. AI buyers, and the developers who influence them, will test your claims within hours of launch. A clear on-screen note ("sequences shortened for time") costs nothing and protects the whole launch.

5. Cognition, Devin launch

Format: Raw demo

Cognition introduced Devin in March 2024 with videos showing the AI agent planning a task, reading documentation, writing and debugging code, and completing real work end to end. The launch spread fast across X and developer communities, and trade outlets like SiliconANGLE covered it the same day.

What to borrow: For developer and AI products, a screen recording of the product doing a hard thing is a brand video. No actors, no music swell. The credibility comes from watching the agent work through steps a viewer knows are difficult.

The trade-off: Raw demos invite scrutiny. The more impressive the claim, the more people will try to reproduce it. That is good if the product holds up and painful if it does not.

6. OpenAI, GPT-4o live demo

Format: Founder-led keynote (live)

OpenAI introduced GPT-4o in May 2024 with a livestreamed event where team members talked to the model in real time: interrupting it, asking it to change tone, and using it for live translation. Short clips cut from that stream then circulated widely on their own.

What to borrow: Live is its own proof. It answers the question Google's Gemini video raised, because the audience can see there is no editing. If your product can survive a live demo, that is one of the strongest brand assets you can create.

How to adapt it on a startup budget: Record a single unedited take of the product doing its best trick, post it natively, and let creators clip it. You do not need a stage.

7. Anam AI, Cara-4 launch

Format: Launch video plus amplification

Anam AI builds real-time AI avatars. For the launch of Cara-4, its new real-time avatar model, Anam's team produced a strong launch video in house. What they needed was distribution to match. Clickstrike ran an X amplification campaign around the founder's launch post, activating our network of tech creators in a single coordinated window.

The result, documented in the Anam AI case study: 500K+ views on X, the #1 spot in X's Today's News, and a sub-$40 CPM, with no paid advertising.

What to borrow: A brand video is only as good as the number of right people who see it in the first few hours. The algorithm decides whether to keep pushing a post based on early engagement, so a launch video posted into silence often stalls, even when it is excellent.

8. Rabbit, r1 keynote

Format: Founder-led keynote

Rabbit's founder unveiled the r1 device at CES in January 2024 with a pre-recorded keynote that framed the product as an alternative to app-based smartphones. The keynote was the product's main marketing asset and spread quickly across X and YouTube. Later hands-on reviews argued the shipping device did not match the experience the keynote implied.

What to borrow: A founder-led video with a strong point of view ("apps are the problem") creates a story people want to share and argue about.

What to avoid: A gap between the video and the product. Brand video creates expectations; the product has to meet them when reviewers get their hands on it. The better the video, the wider that gap looks if it exists.

9. Apple, "Shot on iPhone"

Format: Customer story (user-generated)

Apple's long-running "Shot on iPhone" campaign turns footage and photos made by real iPhone owners into ads and billboards. The product is never explained. The output is the proof.

What to borrow: If your product creates something visible (images, video, avatars, code, designs), the best brand video might be made by your users. This is the logic behind UGC campaigns for AI companies: creators make content with the product in their own voice, and the volume of real output does the persuading. See more of the format in our UGC campaign examples.

10. Neverbell, by Beam

Format: Coordinated launch day

Neverbell, a financial intelligence skill for AI agents, launched from a brand new X account. Clickstrike anchored the whole launch to one coordinated day: creators, amplification, and press together. The Neverbell case study shows 688K+ campaign views (153% of the original goal) and 50 earned media placements.

What to borrow: You do not need an existing audience for a launch to travel. A new account with a clear story and a coordinated push can outperform an established brand posting into its own feed.

What the best tech brand videos have in common

Across all 10 examples, the same patterns show up:

• One idea, stated early. "Computers for the rest of us." "Slack replaces the chaos." "An AI that does the engineering task." If the viewer cannot repeat your idea after 10 seconds, the video is doing too much.
• Proof on screen. The strongest AI videos (Devin, GPT-4o) show the product working. The weakest moments in this list came from implying more than the product could do.
• A point of view. Manifesto, skeptic, or founder rant: every memorable example takes a side. Neutral videos get scrolled past.
• One action. Coinbase asked for a scan. Great launch videos ask for a waitlist sign-up, a free trial, or a repo star. Pick one.
• Distribution planned before production. The Anam and Neverbell results came from pairing a good video with a coordinated launch window. Production gets you a great asset; distribution decides whether anyone sees it.

How to make a brand video for an AI or tech company in 2027

Here is the process we use in Launch Video Studio, condensed into steps you can run with any production partner.

Step 1: Write the one-sentence belief

Before storyboards, write the sentence your video exists to prove. "Support teams should never write the same answer twice." "Avatars should feel like a video call, not a cartoon." Everything in the script has to serve that sentence.

Step 2: Pick the format that fits your proof

• Your product does something visually impressive in seconds: raw demo or launch video.
• Your product's value only shows up over weeks of use: customer or skeptic story.
• You are creating a new category: manifesto or founder-led video.
• You have a mass-market moment (a big event, a big spend): stunt.

Step 3: Script for retention, not completeness

The first three seconds decide whether the algorithm keeps showing your video. Open with the result, the problem, or the most surprising frame, never the logo. Our guides to writing a product launch video script and choosing the right length go deeper on structure.

Step 4: Keep the claims honest

Label any shortened sequences. Show real latency where you can. For AI products especially, an honest video that underclaims will beat a polished video that gets debunked on day one.

Step 5: Plan the launch window

Decide where the video premieres (usually the founder's or company's X account), then line up the people who will engage in the first hour: tech creators who write their own take, customers, investors, and press. This is where an AI influencer marketing campaign and a brand video reinforce each other. Creators give the video context and credibility with audiences you do not reach yet.

Step 6: Cut it down for every channel

One hero video should produce a dozen assets: 15-second hooks, vertical cuts for short-form, a silent-autoplay version with captions, and stills for press. Plan these cuts at the storyboard stage, not after the edit locks.

How much does a brand video cost?

It depends heavily on format. A raw demo can cost almost nothing beyond the team's time. A scripted, animated, or live-action launch video with professional production typically runs from the low thousands to well into six figures, depending on crew, talent, and post-production. We break down the ranges and what drives them in our product launch video cost guide.

The bigger budget question is usually distribution. A brand video with no launch plan behind it tends to underperform a simpler video with a coordinated creator push, which is why we price production and amplification together.

Where Clickstrike fits

Clickstrike is the marketing agency built for AI and tech companies, and our job is simple: we make tech companies go viral. For brand and launch videos, that means:

1. Launch Video Studio - Scripting, storyboarding, and production of launch videos engineered for retention.
2. X Amplification Campaigns - Seeding your launch across a vetted network of tech creators in one coordinated window. Launch campaigns average 500K+ views on X.
3. AI Influencer Marketing - Walkthrough, launch, and review videos with tech creators on YouTube, TikTok, X, and LinkedIn.
4. UGC Campaigns - 500+ creators making their own content about your product.

Across 750+ clients, we have generated 75M+ views and run 1,200+ influencer campaigns. You can see the results in our case studies.

If you have a launch coming up and want a brand video that people actually see, talk to our team.