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Marketing insights, strategies, and guides for AI companies.

SaaSStrategy

What is SaaS? Complete Guide to Software-as-a-Service in 2026

SaaS (Software-as-a-Service) delivers applications over the internet via subscription. Learn what SaaS means, how it works, and why 85% of business apps will be SaaS-based by 2026.

13 min read
Strategy

B2B SaaS Marketing vs B2C: Understanding the Key Differences

When it comes to marketing software-as-a-service (SaaS) products, understanding the differences between B2B and B2C strategies is crucial. While both aim to attract and retain users, the approach, messaging, and channels must be tailored to meet the distinct needs of each audience. In this post, we'

7 min read
SaaSStrategy

5 SaaS Marketing Techniques That Are Proven to Work in 2026

The SaaS industry is booming, but with that growth comes fierce competition. To survive and grow in this landscape, you need SaaS marketing strategies that cut through the noise and deliver tangible results. Here are 5 techniques that have proven their effectiveness in 2026 and are poised to continu

5 min read
GuidesSaaS

The 10 Best B2B SaaS Marketing Agencies for 2026

The tech insider moves fast so B2B SaaS companies face a constant challenge to stay ahead of the competition, attract new clients, and retain existing ones. This is where partnering with a top-notch B2B SaaS marketing agency can make all the difference. One key strategy B2B SaaS marketing agencies u

21 min read
Strategy

The Most Popular Billing Methods for Marketing Agencies

The way marketing agencies bill their clients is a crucial aspect of the business relationship. The billing method chosen can significantly impact the agency's and client's efficiency, transparency, and success. As companies often operate with unique needs and goals, understanding the various billin

14 min read
PR & Earned Media

What is SaaS Earned Media? The Ultimate Tech PR Guide

The SaaS industry has witnessed unprecedented growth in recent years. As businesses vie for attention and recognition in this highly competitive space, a robust public relations (PR) strategy has become crucial for success. One vital aspect of SaaS PR is earned media, or organic media that is not di

11 min read
PR & Earned MediaSaaS

SaaS PR Guide for Tech Companies: Strategies and Tips for 2026

In the highly competitive world of SaaS, effective public relations (PR) can be the difference between obscurity and success. PR is more than just press releases and media coverage; it's about building a strong brand, fostering trust, and engaging with your audience. As a leading B2B SaaS marketing

8 min read
Strategy

Negative Churn in SaaS: Tips, Formula, and Examples

Keeping customers happy is crucial for SaaS companies. Why? Because losing customers is expensive. American businesses are experiencing a loss of $136 billion annually because of poor customer service. Additionally, 66% of customers have terminated relationships with companies due to unsatisfactory

11 min read
Influencer Marketing

Top 30 SaaS Influencers and Key Opinion Leaders in 2026

If you want to stay up-to-date with the latest SaaS trends, follow our list of the top SaaS influencers.

17 min read
Announcements

Clickstrike Recognized as a Clutch Global Leader for Spring 2024

Clickstrike named a top B2B company for SaaS Marketing services  New York, NY, June 5th — Clickstrike, a leading provider of marketing and growth services for B2B SaaS companies, today announced its recognition as a 2024 Spring Global Award winner for SaaS marketing services on Clutch, the leading g

2 min read
GuidesSEO

The Best SaaS On-Page SEO Strategies For 2026

Do you know Google did two major core and spam updates to its ranking algorithm in March 2026?  They also improved their ‘Helpful Content System’ launched in Aug 2026.  If this was not enough, they also added generative AI capabilities in search in May 2026.  If you are not sure what they mean, chan

15 min read
SEO

Best SaaS Content Marketing Agencies in 2026

SaaS content marketing helps SaaS brands generate high-quality and inexpensive leads. Blogs are the biggest source of quality leads with 76% of content marketers using them to acquire new customers. Hence, having a B2B SaaS content strategy in place improves MRR and ARR for SaaS companies. EEAT-fr

15 min read