Alex Borden
Content Strategist
Articles
Posts by Alex Borden
What Is B2Pro? The Emerging GTM Model Reshaping AI Marketing in 2026
B2Pro - Business to Professional - is an emerging go-to-market model gaining traction among AI companies whose products help individual professionals work better and faster. This post defines B2Pro, compares it directly to B2B and B2C, and explains how it changes everything about how you market an AI product in 2026.
AI Tools for B2B Marketing: The 2026 Guide for AI Companies
The best AI tools for B2B marketing in 2026 - from paid media and SEO to influencer marketing and PR. A complete guide for AI companies building their marketing engine.
AI Brand Visibility Checker: What It Is and Why It Matters in 2026
An AI brand visibility checker tells you whether your company is being cited by ChatGPT, Perplexity, and Google AI Overviews. Learn what these tools measure, how they work, and how to act on the data.
Top AI Marketing Agencies in 2026: 7 Best Partners for AI Companies
Compare the top AI marketing agencies in 2026. Find the best partners for AI companies covering PR, PPC, SEO, influencer marketing, and go-to-market strategy.
SEO Tool for SaaS: 15 Best Platforms to Skyrocket Your Growth
Discover the best SEO tools for SaaS companies in 2026. Compare features, pricing, and capabilities to choose the right platform for accelerating your organic growth and outranking competitors.
AI Advertising: Complete Guide to Marketing Your AI Product in 2026
Discover proven AI advertising strategies that drive results. Learn how to position, target, and optimize campaigns for AI products with expert insights and real-world examples from successful campaigns.
SaaS Public Relations: Complete Guide to PR Success in 2026
Master SaaS public relations with proven strategies, case studies, and expert insights. Learn how to build media relationships, secure coverage, and drive growth through strategic PR campaigns that convert.
SaaS Conversion Funnel: Complete Guide to Optimize Your Pipeline in 2026
Master SaaS conversion funnels with proven strategies to boost trial-to-paid conversions, reduce CAC, and accelerate revenue growth. Expert tactics from 750+ SaaS campaigns.
B2B SaaS Conversion: Complete Guide to Boost Your Conversion Rates
Master B2B SaaS conversion optimization with proven strategies, industry benchmarks, and real-world tactics that drive sustainable revenue growth for software companies.
Influencer or PR? Choosing the Right Strategy for Your B2B SaaS Startup
Introduction For early-stage B2B SaaS startups, building brand awareness can feel like a catch-22. You need visibility to attract users, investors, and talent, but you don’t yet have the budget or reputation to command the spotlight. That’s where strategic marketing tactics like influencer marketing
How to Use Thought Leadership PR to Drive Demand in B2B SaaS
Introduction For B2B SaaS companies, generating demand isn’t just about running paid ads or optimizing your website. It’s about shaping perception, earning trust, and positioning your brand as a go-to authority. One of the most impactful ways to do that? Thought leadership public relations (PR). In
Top SaaS Conferences and Events to Attend in 2026
Staying ahead in SaaS means more than shipping features and scaling growth loops. It requires staying plugged into industry trends, forming strategic partnerships, and constantly expanding your marketing playbook. One of the best ways to do that? Attending high-caliber SaaS conferences and events. W
The 3 Biggest PR Mistakes SaaS Brands Make (And How to Fix Them)
If you're a B2B SaaS founder or marketer trying to earn more media attention, you're probably already aware: good PR can be a growth multiplier. It builds credibility, shortens sales cycles, attracts talent, and can make your brand look a lot bigger than it is. But most SaaS companies shoot themselv
What is a Fractional CMO? The Ultimate Guide to Modern Marketing Leadership
Marketing leadership is evolving faster than ever. As businesses face increasing pressure to scale efficiently, align cross-functional teams, and adapt to new technologies, the traditional full-time CMO model doesn’t always fit. That’s where the Fractional CMO comes in — a flexible, expert-level sol
The Best Time to Send a Press Release for B2B SaaS Businesses (Based on Data)
Timing plays a crucial role in the success of a press release, especially in the fast-moving world of B2B SaaS. While crafting a compelling message is essential, distributing it at the right time can significantly impact visibility, media coverage, and audience engagement. But when exactly should B2
How to Calculate MRR Growth Rate and Why It’s Crucial for SaaS Companies
For SaaS companies, understanding financial health is critical, and one of the most important metrics in the mix is Monthly Recurring Revenue (MRR) growth rate. MRR gives you a clear view of how much predictable revenue your business is generating each month, while MRR growth rate shows how fast tha
SaaS Marketing Explained: Definition, Top Strategies, & Examples
The SaaS model has reshaped how businesses consume software, but marketing these services effectively requires a different approach than traditional marketing. SaaS marketing requires a deep understanding of the subscription-based model, customer lifecycle management, and digital strategies that fos
Top 7 Tech Marketing Agencies for 2026
Having the right marketing partner can make or break a tech company’s success. Whether you're a startup in SaaS or a tech business looking to scale, a specialized tech marketing agency can provide you with the strategies, expertise, and execution needed to thrive in a highly competitive market. To h
What is SaaS? Complete Guide to Software-as-a-Service in 2026
SaaS (Software-as-a-Service) delivers applications over the internet via subscription. Learn what SaaS means, how it works, and why 85% of business apps will be SaaS-based by 2026.
5 SaaS Marketing Techniques That Are Proven to Work in 2026
The SaaS industry is booming, but with that growth comes fierce competition. To survive and grow in this landscape, you need SaaS marketing strategies that cut through the noise and deliver tangible results. Here are 5 techniques that have proven their effectiveness in 2026 and are poised to continu
The 10 Best B2B SaaS Marketing Agencies for 2026
The tech insider moves fast so B2B SaaS companies face a constant challenge to stay ahead of the competition, attract new clients, and retain existing ones. This is where partnering with a top-notch B2B SaaS marketing agency can make all the difference. One key strategy B2B SaaS marketing agencies u
SaaS PR Guide for Tech Companies: Strategies and Tips for 2026
In the highly competitive world of SaaS, effective public relations (PR) can be the difference between obscurity and success. PR is more than just press releases and media coverage; it's about building a strong brand, fostering trust, and engaging with your audience. As a leading B2B SaaS marketing
How to Design an AI Marketing Strategy in 2026
In today's digital age, businesses are constantly looking for innovative ways to stay ahead of the competition. One such way is by leveraging the power of artificial intelligence (AI) in their marketing strategies. AI has the ability to analyze vast amounts of data and provide valuable insights that
Why B2B SaaS Companies Are Booming in the Digital Era
In the digital era, the business landscape has undergone a significant transformation. Traditional business models are being disrupted, and new opportunities are emerging. One sector that has experienced tremendous growth is B2B SaaS companies. These companies, which provide software as a service to
How to Create a Winning SaaS Marketing Plan in 2026
Imagine unlocking the full potential of your SaaS business with a winning marketing plan that not only attracts and retains customers but also drives exponential growth. In a competitive landscape, executing the right marketing strategies is crucial for success. As a leading SaaS marketing agency, o
An In-Depth Guide to SaaS Model Pricing Strategies
Imagine a world where your SaaS business is thriving, customers are happy, and revenue is steadily pouring in. Sounds like a dream, right? Well, it doesn’t have to be. The secret sauce to achieving this level of success lies in mastering your SaaS model pricing strategy. Buckle up and join us on thi
What's an Advantage of Responsive Display Ads: Unlocking the Benefits
Are you tired of designing multiple ads for different devices and platforms? Or dealing with the tedious process of testing and optimizing each variation? Enter the world of responsive display ads (RDAs) – a solution that offers a seamless advertising experience, cost-effectiveness, and time-saving
10 Best SaaS Marketing Campaigns of All Time (& How to Replicate Them in 2026)
Discover the most iconic SaaS marketing campaigns ever run - from Slack to Salesforce to Mailchimp - and learn exactly how to replicate their strategies for your own growth in 2026.