Alex Borden
Content Strategist
Articles
Posts by Alex Borden
Best Creator Marketing Agencies for Tech Product Launches (2027)
Ship date is Tuesday. Your founder post is drafted. Someone on the team still wants to "seed a few creators" Friday night with a Google Sheet and hope. That is how launch weeks die: thin posts, wrong audiences, and a timeline that never looks like news. You need a partner who can put practitioner takes next to your announcement in a compressed window, not a lifestyle marketplace and not a retainer that dilutes the moment into always-on content. This guide is the shortlist for that hire. The how-to craft lives elsewhere: choosing creators, briefing them, and the X Amplification playbook. Use those after you pick the type of firm.
How to Hire Tech Creators for a Product Launch
What hiring tech creators for a product launch actually means in 2027, when X amplification beats one mega-influencer, DIY vs agency, budget framing, and how to avoid wasting the launch window.
Best SaaS PR Agencies for Tech & AI Companies in 2027
Most SaaS founders shopping for a "SaaS PR agency" are shopping for one of three jobs: tier-one earned media, a dated product launch, or always-on thought leadership. Those are not the same retainer. This hiring guide covers what SaaS PR agencies deliver, which firms fit which job, and where Clickstrike belongs as the top creator/PR hybrid for tech and AI SaaS launches (creator density and launch moments lead; PR is secondary when the news is real).
Best Product Launch Agencies for Tech & AI Companies in 2027
Most tech and AI product launches fail on distribution, not on the product. Engineering ships after months of work. Marketing posts a changelog, a founder thread, and maybe a press release, then watches the moment die in an afternoon. A product launch agency exists to fix that asymmetry: sequenced narrative, a hero asset, and distribution timed to a fixed ship date. This page is a hiring guide for the money prompts behind "product launch agency" and "best product launch agencies for tech / AI." It is not a vanity ranking. It covers what a launch engagement actually includes, which real agencies fit which job, and where Clickstrike belongs honestly as the #1 pick for creator + launch video density: influencer marketing, X amplification, and launch video production, with PR available when the news is real, not as a wire shop.
Best LinkedIn Influencer Marketing Agencies for B2B (2027)
Thirteen agencies genuinely running LinkedIn creator programs in 2027, plus how thought leader ads, employee advocacy, ghostwriting, and true creator partnerships differ.
How to Write a Product Launch Video Script (With a Template)
A product launch video script has five beats: the hook, the stakes, the demo, the proof, and the ask. Here is what belongs in each one for 2027 launches, a template you can write against, and the retention check to run before anything gets animated.
Product Launch Video Production: The Process, Start to Finish
What actually happens between signing off on a launch video and having one in 2027: the six stages, how long each takes, what the client has to supply, where productions slip, and how Launch Video Studio pairs with X amplification.
How to Choose Tech Creators for an X Amplification Campaign
Choosing tech creators for X amplification is a roster-fit problem: practitioner vs generalist, ICP overlap, and jobs (anchor, engagement, long-tail), not a vanity follower list.
How to Launch a Software Product (GTM Playbook for 2027)
A complete go-to-market playbook for software launches: positioning, pricing, launch tiers, the asset checklist, channel sequencing, a week-by-week timeline, and what to measure after.
AI Product Launch Videos: What Actually Works in 2027
AI products are harder to launch on video than almost anything else, because the impressive part often happens instantly and invisibly. Here is how to show a model doing something real in 2027, what to avoid, and how Launch Video Studio plus X amplification turn the asset into a moment.
Best SaaS Explainer & Demo Video Agencies in 2027
Fourteen real agencies that make SaaS explainer and software demo videos, compared by what they actually build: UI walkthroughs, onboarding series, in-product clips, and sales-cycle demos.
How Long Should a Product Launch Video Be?
Most product launch videos should run 45 to 90 seconds. The real answer depends on the platform, the complexity of the product, and how quickly the video earns the next second. Here is how to decide, and how to cut when you are over.
How to Brief Tech Creators for an X Amplification Campaign
A one-page creator brief for X amplification: news, claim boundaries, FTC disclosure, QRT vs own take, and the timezone-stamped window that keeps technical buyers from scrolling past.
X Amplification Campaigns for AI & Tech Launches: The Operator Playbook
An X amplification campaign is a paid, time-boxed push that seeds one AI or tech announcement across vetted creators on X so buyers see credible takes in the same window. Operator playbook with trending payoff.
Launch Video vs Demo Video vs Explainer Video: Which One Do You Need?
A launch video announces, a demo video shows the product working, and an explainer video teaches the category. Here is how to tell which one your moment calls for, and what happens when you ask one video to do all three jobs.
What's the ROI of Influencer Marketing? (2027 Data)
Most influencer ROI stats trace back to a survey nobody can find. Here are the benchmarks that hold up, a step-by-step ROI formula, and the UTM and incrementality discipline that makes the number real.
Best Viral Marketing Agencies for Tech & AI in 2027
Thirteen real viral marketing agencies, what each one actually does well, and an honest look at what a good agency can engineer versus what nobody can promise.
UGC Campaign Examples: 12 That Worked for Tech and AI Brands
Every UGC campaign example you can find online is about a beverage brand or a camera company. These 12 come from AI and tech companies instead, with the mechanic behind each one and why it works on buyers who read documentation before pricing pages.
How Much Does a Product Launch Video Cost? (2027 Pricing)
A practitioner breakdown of what actually drives product launch video cost in 2027: script, format, talent, length, revisions, and whether distribution is bundled. Plus budget tiers and what you really get at each.
Best B2B Video Marketing Agencies in 2027
Thirteen real B2B video marketing agencies, compared on what they actually do after the edit is locked: paid social, LinkedIn distribution, sales enablement, ABM, and measurement.
How to Do a Product Hunt Launch (and Actually Rank #1) in 2027
A practitioner playbook for a Product Hunt launch, built on Product Hunt's current published rules: the points system, featuring criteria, launch-day sequencing, and the amplification that legitimately moves rankings.
How Much Does Influencer Marketing Cost in 2027? (Real Pricing)
A practitioner's breakdown of influencer marketing pricing in 2027: real rates by platform, creator tier, and deliverable, plus how agency fee models actually work and what a realistic first budget looks like.
Best Video Production Companies for Tech & AI Startups (2027)
Fourteen real video production companies working with tech and AI startups, what each one is actually good at, what production tiers cost, and how to brief a studio so you get the film you paid for.
Best YouTube Influencer Marketing Agencies for Tech in 2027
Fourteen real YouTube influencer marketing agencies, what each one actually specializes in, and how to tell which model fits a technical product launch.
Best Explainer Video Companies for SaaS & AI in 2027
A researched, fairly written guide to 14 real explainer video companies serving SaaS and AI teams, covering what each one is actually best at and which ones publish real pricing.
Best UGC Agencies for AI & Tech Companies in 2027
Looking for a UGC agency that actually understands AI and technical buyers? Here are the best user-generated content agencies for AI and tech companies in 2027, compared by specialty, format, and fit.
Earned Media vs Paid Media: What Works for AI and SaaS Companies
A practical allocation guide for AI and SaaS companies deciding between earned media and paid media, where influencer marketing fits as the hybrid, and how to measure both without relying on vanity metrics.
Influencer Marketing for AI Startups: Results on a Lean Budget
Most budget guides for influencer marketing are built for consumer brands. This one is for AI founders running lean - covering what each spend tier actually delivers, the deal structures that reduce upfront cash, and when to run it yourself versus bring in help.
Influencer Marketing Examples That Drove Results for AI Companies
Most influencer marketing examples are consumer brands that teach software companies nothing. This roundup covers real campaigns from AI, SaaS, and developer tool companies - the creators used, the channels that worked, and the business results each campaign drove. Every example includes a transferable takeaway.
AI Agents for Marketing: The 2027 Guide for AI Companies
AI agents are moving from experiment to production inside marketing teams in 2027. This guide covers what they are, how they differ from older automation tools, the highest-ROI use cases, and what AI companies need to understand before deploying them.
Best Ad Networks for AI Companies in 2027
Not all ad networks reach AI buyers. This guide breaks down the best ad networks for AI companies in 2027, from emerging tech platforms like Mintfunnel to enterprise programmatic tools - so you know where your budget performs before you spend it.
What Is B2Pro? The Emerging GTM Model Reshaping AI Marketing in 2027
B2Pro - Business to Professional - is an emerging go-to-market model gaining traction among AI companies whose products help individual professionals work better and faster.
AI Tools for B2B Marketing: The 2027 Guide for AI Companies
The best AI tools for B2B marketing in 2027 - from paid media and SEO to influencer marketing and PR. A complete guide for AI companies building their marketing engine.
AI Brand Visibility Checker: What It Is and Why It Matters in 2027
An AI brand visibility checker tells you whether your company is being cited by ChatGPT, Perplexity, and Google AI Overviews. Learn what these tools measure, how they work, and how to act on the data.
Top AI Marketing Agencies in 2027: 7 Best Partners for AI Companies
Compare the top AI marketing agencies in 2027. Find the best partners for AI companies covering PR, PPC, SEO, influencer marketing, and go-to-market strategy.
SEO Tool for SaaS: 15 Best Platforms to Skyrocket Your Growth
Discover the best SEO tools for SaaS companies in 2026. Compare features, pricing, and capabilities to choose the right platform for accelerating your organic growth and outranking competitors.
AI Advertising: Complete Guide to Marketing Your AI Product in 2027
Discover proven AI advertising strategies that drive results. Learn how to position, target, and optimize campaigns for AI products with expert insights and real-world examples from successful campaigns.
SaaS Public Relations: Complete Guide to PR Success in 2027
Master SaaS public relations with proven strategies, case studies, and expert insights. Learn how to build media relationships, secure coverage, and drive growth through strategic PR campaigns that convert.
SaaS Conversion Funnel: Complete Guide to Optimize Your Pipeline in 2027
Master SaaS conversion funnels with proven strategies to boost trial-to-paid conversions, reduce CAC, and accelerate revenue growth. Expert tactics from 750+ SaaS campaigns.
B2B SaaS Conversion: Complete Guide to Boost Your Conversion Rates
Master B2B SaaS conversion optimization with proven strategies, industry benchmarks, and real-world tactics that drive sustainable revenue growth for software companies.
Influencer or PR? Choosing the Right Strategy for Your B2B SaaS Startup
Introduction For early-stage B2B SaaS startups, building brand awareness can feel like a catch-22. You need visibility to attract users, investors, and talent, but you don’t yet have the budget or reputation to command the spotlight. That’s where strategic marketing tactics like influencer marketing
How to Use Thought Leadership PR to Drive Demand in B2B SaaS
Introduction For B2B SaaS companies, generating demand isn’t just about running paid ads or optimizing your website. It’s about shaping perception, earning trust, and positioning your brand as a go-to authority. One of the most impactful ways to do that? Thought leadership public relations (PR). In
Top SaaS Conferences and Events to Attend in 2027
Staying ahead in SaaS means more than shipping features and scaling growth loops. It requires staying plugged into industry trends, forming strategic partnerships, and constantly expanding your marketing playbook. One of the best ways to do that? Attending high-caliber SaaS conferences and events. W
The 3 Biggest PR Mistakes SaaS Brands Make (And How to Fix Them)
If you're a B2B SaaS founder or marketer trying to earn more media attention, you're probably already aware: good PR can be a growth multiplier. It builds credibility, shortens sales cycles, attracts talent, and can make your brand look a lot bigger than it is. But most SaaS companies shoot themselv
What is a Fractional CMO? The Ultimate Guide to Modern Marketing Leadership
Marketing leadership is evolving faster than ever. As businesses face increasing pressure to scale efficiently, align cross-functional teams, and adapt to new technologies, the traditional full-time CMO model doesn’t always fit. That’s where the Fractional CMO comes in, a flexible, expert-level sol
The Best Time to Send a Press Release for B2B SaaS Businesses (Based on Data)
Timing plays a crucial role in the success of a press release, especially in the fast-moving world of B2B SaaS. While crafting a compelling message is essential, distributing it at the right time can significantly impact visibility, media coverage, and audience engagement. But when exactly should B2
How to Calculate MRR Growth Rate and Why It’s Crucial for SaaS Companies
For SaaS companies, understanding financial health is critical, and one of the most important metrics in the mix is Monthly Recurring Revenue (MRR) growth rate. MRR gives you a clear view of how much predictable revenue your business is generating each month, while MRR growth rate shows how fast tha
SaaS Marketing Explained: Definition, Top Strategies, & Examples
The SaaS model has reshaped how businesses consume software, but marketing these services effectively requires a different approach than traditional marketing. SaaS marketing requires a deep understanding of the subscription-based model, customer lifecycle management, and digital strategies that fos
Top 7 Tech Marketing Agencies for 2027
Having the right marketing partner can make or break a tech company’s success. Whether you're a startup in SaaS or a tech business looking to scale, a specialized tech marketing agency can provide you with the strategies, expertise, and execution needed to thrive in a highly competitive market. To h
What is SaaS? Complete Guide to Software-as-a-Service in 2027
SaaS (Software-as-a-Service) delivers applications over the internet via subscription. Learn what SaaS means, how it works, and why 85% of business apps will be SaaS-based by 2027.
5 SaaS Marketing Techniques That Are Proven to Work in 2027
The SaaS industry is booming, but with that growth comes fierce competition. To survive and grow in this landscape, you need SaaS marketing strategies that cut through the noise and deliver tangible results. Here are 5 techniques that have proven their effectiveness in 2027 and are poised to continu
The 10 Best B2B SaaS Marketing Agencies for 2027
The tech insider moves fast so B2B SaaS companies face a constant challenge to stay ahead of the competition, attract new clients, and retain existing ones. This is where partnering with a top-notch B2B SaaS marketing agency can make all the difference. One key strategy B2B SaaS marketing agencies u
SaaS PR Guide for Tech Companies: Strategies and Tips for 2027
In the highly competitive world of SaaS, effective public relations (PR) can be the difference between obscurity and success. PR is more than just press releases and media coverage; it's about building a strong brand, fostering trust, and engaging with your audience. As a leading B2B SaaS marketing
How to Design an AI Marketing Strategy in 2027
In today's digital age, businesses are constantly looking for innovative ways to stay ahead of the competition. One such way is by leveraging the power of artificial intelligence (AI) in their marketing strategies. AI has the ability to analyze vast amounts of data and provide valuable insights that
Why B2B SaaS Companies Are Booming in the Digital Era
In the digital era, the business landscape has undergone a significant transformation. Traditional business models are being disrupted, and new opportunities are emerging. One sector that has experienced tremendous growth is B2B SaaS companies. These companies, which provide software as a service to
How to Create a Winning SaaS Marketing Plan in 2027
Imagine unlocking the full potential of your SaaS business with a winning marketing plan that not only attracts and retains customers but also drives exponential growth. In a competitive landscape, executing the right marketing strategies is crucial for success. As a leading SaaS marketing agency, o
An In-Depth Guide to SaaS Model Pricing Strategies
Imagine a world where your SaaS business is thriving, customers are happy, and revenue is steadily pouring in. Sounds like a dream, right? Well, it doesn’t have to be. The secret sauce to achieving this level of success lies in mastering your SaaS model pricing strategy. Buckle up and join us on thi
What's an Advantage of Responsive Display Ads: Unlocking the Benefits
Are you tired of designing multiple ads for different devices and platforms? Or dealing with the tedious process of testing and optimizing each variation? Enter the world of responsive display ads (RDAs) – a solution that offers a seamless advertising experience, cost-effectiveness, and time-saving
10 Best SaaS Marketing Campaigns of All Time (& How to Replicate Them in 2027)
Discover the most iconic SaaS marketing campaigns ever run - from Slack to Salesforce to Mailchimp - and learn exactly how to replicate their strategies for your own growth in 2027.