Neverbell

Neverbell is a financial intelligence skill for AI agents. It gives users plain language access to financial data, market monitoring, and optional trade execution, layered on top of the agents they already run. There is no new app, no new login, and no new interface. Neverbell works through agents like Claude Code, OpenClaw, Hermes, and Codex, supported by a lightweight dashboard for setup and account management.

The product comes from the team behind Beam. Marco van den Heuvel, co-founder of Beam, served as the campaign spokesperson, lending infrastructure and market credibility to the launch without positioning Neverbell as a Beam or crypto product.

Clickstrike ran two coordinated workstreams anchored to a single launch day: a 30 creator amplification wave on X, and an earned media push timed to land in the same news cycle.

• Neverbell was launching from a brand new X account with no built in audience and no posting history to draw on
• The brief called for a phased trust building sequence before any public push: website live, account verified, press release distributed, and legal clearance on all 50 creator agreements, all ahead of a single coordinated launch day
• Messaging had to carry the credibility of Beam's builder background without ever reading as a Beam story
• Trade execution needed to be introduced as a feature without the launch sounding like a trading platform, a crypto product, or a source of financial advice
• The launch had to land inside the AI builder and developer community as a genuine discovery moment rather than an ad push

Clickstrike built the campaign as two workstreams sharing one launch date, one story, and one set of guardrails.

X Creator Amplification

The roster was built from four vetted creator profiles, weighted 60 to 70 percent toward AI builders and developer advocates as the highest conversion audience. The remainder was split across the AI product and founder community, generalist AI and tech creators, and finance curious AI voices. The target was 450,000 plus cumulative views across posts, retweets, and quote tweets inside a concentrated launch window.

Every account was vetted for genuine reach and engagement rather than raw follower count, and all disclosure and sponsored content agreements were cleared by Neverbell's legal team before any briefs went out.

Earned Media and PR

A press release was embargoed the week of June 29 and distributed via wire ahead of the July 13 lift. That lead time meant journalists could publish alongside the creator wave rather than trailing behind it. Outreach targeted tier one tech press, AI and developer media, business and finance press, and AI newsletters and podcasts.

Shared Messaging Guardrails

Both workstreams ran under the same hard rules: no crypto or trading first framing, no financial advice language, no Beam as parent company positioning, and no return or performance claims. Every creator post and every media pitch carried the same core story. Neverbell is the financial intelligence layer AI agents have been missing.

Across 30 tracked creator posts, the roster generated 465,027 views and 1,801 engagements, including 1,474 likes and 327 reposts, against a combined follower audience of 4,279,429. Neverbell's own two launch posts on X added a further 223,700 views.

Total campaign views came to 688,727, or 153.1 percent of the 450,000 plus goal set at kickoff.

The earned media push landed 50 placements totaling 511,398 views across tracked coverage, spanning wire syndication, trade press, and organic developer pickup. The strongest placements carried the story into mainstream financial audiences, while a Show HN post on Hacker News added organic reach directly inside the developer community the campaign was built to reach, with no paid distribution behind it.

Select Media Placements

Some of the secured media placements included:

• Yahoo Finance
• AP News
• Morningstar
• Hacker News
• Benzinga
• The AI Journal
• All Tech Magazine

Why It Worked

• Trust sequencing: locking in the website, account verification, and press before any creator activity gave the launch a credible foundation to amplify
• Tightly vetted roster: weighting the creator mix toward AI builders and developer advocates put the product in front of its highest conversion audience first
• Compounding timing: distributing the press release ahead of the creator window meant coverage and creator posts landed in the same news cycle instead of competing for separate moments
• Disciplined messaging: keeping every post and pitch free of crypto framing, financial advice language, and performance claims preserved credibility with a skeptical technical audience