Anam AI: A Cara-4 Launch That Trended on X

Anam AI builds real-time AI avatars. For the launch of Cara-4, their new real-time avatar model, the team had a launch video worth watching. What they needed was the distribution to match.

Clickstrike ran an X (Twitter) amplification campaign around the launch through Launch Video Studio, our engineered launch video service.

A launch video only works if people see it. Anam’s founder posted the Cara-4 launch on X, but breaking out of an existing following and into the wider AI conversation takes more than a single post.

The goal was to make the launch impossible to miss on X, where Anam’s buyers, founders, operators, and investors spend their time.

We built the amplification around the founder’s launch post and activated our network of AI and tech creators on X to react to, quote, and share the Cara-4 video in the same window.

Retention-first creative kept viewers watching, and concentrated timing stacked the reach so the algorithm kept pushing the video organically, with no paid seeding.

The Cara-4 launch reached over half a million views on X and trended on the platform, surfacing in X’s Today’s News as “Anam AI Launches Cara-4 Real-Time Avatar Model.”

Creators across the AI community picked up the launch and made their own content about Cara-4, extending the reach well beyond Anam’s own audience.