Articles
Posts by Ty Smith
AI Marketing: The Ultimate Guide for 2026
AI, many believe, is the future of marketing. Artificial intelligence (AI) is changing the way businesses promote their products and services. It’s an exciting time to be involved in the marketing wor...
The World's Most Comprehensive Tech PR Guide | How to CRUSH PR for Tech Companies
PR has become a critical tool for tech companies looking to stand out. With new technologies emerging every day and innovation constantly evolving, the competition for media attention is fierce. Wheth...
B2B SaaS Marketing vs B2C: Understanding the Key Differences
When it comes to marketing software-as-a-service (SaaS) products, understanding the differences between B2B and B2C strategies is crucial. While both aim to attract and retain users, the approach, mes...
The Most Popular Billing Methods for Marketing Agencies
The way marketing agencies bill their clients is a crucial aspect of the business relationship. The billing method chosen can significantly impact the agency's and client's efficiency, transparency, a...
What is SaaS Earned Media? The Ultimate Tech PR Guide
The SaaS industry has witnessed unprecedented growth in recent years. As businesses vie for attention and recognition in this highly competitive space, a robust public relations (PR) strategy has beco...
Top SaaS Threads Accounts to Follow
As the Software as a Service (SaaS) industry continues to grow at an exponential rate, staying up-to-date with the latest trends, insights, and expert opinions becomes crucial for businesses and profe...
How Much Do SaaS Companies Spend on Marketing? [With Examples]
Marketing plays a crucial role in the success of SaaS (Software as a Service) companies, helping them increase brand visibility, attract leads, and drive customer acquisition. However, determining the...
Top B2B SaaS Marketing KPIs to Track in 2023
In the rapidly evolving world of B2B SaaS marketing, keeping a close eye on key performance indicators (KPIs) is essential for measuring success and making data-driven decisions. KPIs provide valuabl...