Alex Borden
Content Strategist
Articles
Posts by Alex Borden
Influencer or PR? Choosing the Right Strategy for Your B2B SaaS Startup
Introduction For early-stage B2B SaaS startups, building brand awareness can feel like a catch-22. You need visibility to attract users, investors, and talent, but you don’t yet have the budget or rep...
How to Use Thought Leadership PR to Drive Demand in B2B SaaS
Introduction For B2B SaaS companies, generating demand isn’t just about running paid ads or optimizing your website. It’s about shaping perception, earning trust, and positioning your brand as a go-to...
Top SaaS Conferences and Events to Attend in 2025
Staying ahead in SaaS means more than shipping features and scaling growth loops. It requires staying plugged into industry trends, forming strategic partnerships, and constantly expanding your market...
The 3 Biggest PR Mistakes SaaS Brands Make (And How to Fix Them)
If you're a B2B SaaS founder or marketer trying to earn more media attention, you're probably already aware: good PR can be a growth multiplier. It builds credibility, shortens sales cycles, attracts ...
What is a Fractional CMO? The Ultimate Guide to Modern Marketing Leadership
Marketing leadership is evolving faster than ever. As businesses face increasing pressure to scale efficiently, align cross-functional teams, and adapt to new technologies, the traditional full-time C...
The Best Time to Send a Press Release for B2B SaaS Businesses (Based on Data)
Timing plays a crucial role in the success of a press release, especially in the fast-moving world of B2B SaaS. While crafting a compelling message is essential, distributing it at the right time can ...
How to Calculate MRR Growth Rate and Why It’s Crucial for SaaS Companies
For SaaS companies, understanding financial health is critical, and one of the most important metrics in the mix is Monthly Recurring Revenue (MRR) growth rate. MRR gives you a clear view of how much ...
SaaS Marketing Explained: Definition, Top Strategies, & Examples
The SaaS model has reshaped how businesses consume software, but marketing these services effectively requires a different approach than traditional marketing. SaaS marketing requires a deep understan...
Top 7 Tech Marketing Agencies for 2026
Having the right marketing partner can make or break a tech company’s success. Whether you're a startup in SaaS or a tech business looking to scale, a specialized tech marketing agency can provide you...
What is SaaS? Software-as-a-Service Explained
The term "SaaS" is frequently mentioned in today's digital age, especially in the business and tech world. But what exactly does it mean? If you're new to the concept, you're in the right place. This ...
5 SaaS Marketing Techniques That Are Proven to Work in 2024
The SaaS industry is booming, but with that growth comes fierce competition. To survive and grow in this landscape, you need SaaS marketing strategies that cut through the noise and deliver tangible r...
The 10 Best B2B SaaS Marketing Agencies for 2024
The tech insider moves fast so B2B SaaS companies face a constant challenge to stay ahead of the competition, attract new clients, and retain existing ones. This is where partnering with a top-notch B...
SaaS PR Guide for Tech Companies: Strategies and Tips for 2024
In the highly competitive world of SaaS, effective public relations (PR) can be the difference between obscurity and success. PR is more than just press releases and media coverage; it's about buildin...
How to Design an AI Marketing Strategy
In today's digital age, businesses are constantly looking for innovative ways to stay ahead of the competition. One such way is by leveraging the power of artificial intelligence (AI) in their marketi...
Why B2B SaaS Companies Are Booming in the Digital Era
In the digital era, the business landscape has undergone a significant transformation. Traditional business models are being disrupted, and new opportunities are emerging. One sector that has experien...
How to Create a Winning SaaS Marketing Plan in 2024
Imagine unlocking the full potential of your SaaS business with a winning marketing plan that not only attracts and retains customers but also drives exponential growth. In a competitive landscape, ex...
An In-Depth Guide to SaaS Model Pricing Strategies
Imagine a world where your SaaS business is thriving, customers are happy, and revenue is steadily pouring in. Sounds like a dream, right? Well, it doesn’t have to be. The secret sauce to achieving th...
What's an Advantage of Responsive Display Ads: Unlocking the Benefits
Are you tired of designing multiple ads for different devices and platforms? Or dealing with the tedious process of testing and optimizing each variation? Enter the world of responsive display ads (RD...
10 Best SaaS Marketing Campaigns of 2023 (& How to Replicate Them)
The world of SaaS marketing is rapidly evolving, and staying ahead of the curve is crucial for success. By leveraging innovative marketing campaigns, harnessing the power of marketing tools, and partn...