Free SaaS Pricing Calculator
Model your ideal price point based on costs, margins, and competitive positioning.
Your Inputs
Infrastructure, support, etc.
Recommended Pricing
Recommended Price
$45.40/mo
Cost-Based Minimum
$25.00/mo
At 80% margin
Competitor Midpoint
$59.00/mo
Range: $19–$99
Projected Gross Margin
89.0%
Projected MRR
$22,700
At 500 customers
How to Price Your SaaS Product
SaaS pricing is one of the highest-leverage decisions a founder can make. A 1% improvement in pricing results in an 11% increase in profits on average. This calculator uses a blended model that weighs your cost structure against competitive positioning to recommend a price point that balances margin, market fit, and growth potential.
- Balance cost-based pricing floors with market-driven competitive positioning
- Model how different price points affect your gross margins
- Project MRR at your target customer count to validate revenue goals
- Test pricing scenarios before committing to changes
Related Tools
MRR Calculator
Calculate your Monthly Recurring Revenue across pricing tiers and customer segments.
MRR Growth Rate Calculator
Measure your month-over-month MRR growth rate and project future revenue.
LTV:CAC Ratio Calculator
Check whether your unit economics work by comparing customer lifetime value to acquisition cost.
SaaS Pricing Calculator FAQ
Start with your cost to serve each customer, add your target gross margin, then validate against competitor pricing. Most SaaS products should aim for 70–85% gross margins.
Ideally both. Your cost sets the floor (you need to be profitable), but your price ceiling is determined by the value customers perceive. This calculator blends both approaches.
At minimum annually, or whenever you add significant new features, enter new markets, or see major competitive shifts. Most SaaS companies underprice and should revisit more often.
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