Free SaaS Metrics Benchmark
Input your metrics and see how you compare to industry medians for NRR, gross margin, and more.
Your Metrics
Measures revenue kept from existing customers after churn, downgrades, and expansions. Over 100% means expansion outpaces churn.
How do I find this?
(MRR from existing customers at end of period / MRR from those same customers at start) × 100. Pull from your billing system (Stripe, Chargebee) or your finance team's cohort analysis.
Revenue minus cost of goods sold (hosting, support, onboarding) as a percentage of revenue. Higher means more scalable.
How do I find this?
((Revenue − COGS) / Revenue) × 100. COGS for SaaS typically includes hosting, customer support salaries, and third-party API costs. Check your P&L statement.
Percentage of customers who cancel each month. Lower is better — even small reductions compound significantly over time.
How do I find this?
(Customers lost this month / Customers at start of month) × 100. Your billing platform (Stripe dashboard → Customer churn) or CRM tracks this.
Customer lifetime value divided by acquisition cost. The gold standard for unit economics — 3x+ means healthy, under 1x means you lose money per customer.
How do I find this?
LTV = (ARPU × Gross Margin) / Monthly Churn Rate. CAC = Total sales & marketing spend / New customers acquired. Divide LTV by CAC.
How many months until a customer repays their acquisition cost. Shorter payback means faster cash recovery and less risk.
How do I find this?
CAC / (ARPU × Gross Margin). For example, if CAC is $1,000, ARPU is $100/mo, and gross margin is 80%, payback = $1,000 / ($100 × 0.8) = 12.5 months.
Revenue growth rate + profit margin. A combined score above 40% indicates a healthy balance of growth and profitability.
How do I find this?
YoY revenue growth rate (%) + EBITDA margin (%). For example, 50% growth + (-10%) margin = 40%. Find growth rate from your revenue data and margin from your P&L.
Measures go-to-market efficiency — how much new ARR you generate per dollar of sales and marketing spend. Above 0.75 is efficient, above 1.0 is excellent.
How do I find this?
(Current quarter ARR − Previous quarter ARR) / Previous quarter S&M spend. Use your quarterly revenue figures and total sales + marketing expenses.
Benchmark Comparison
SaaS Metrics Benchmarks: How Do You Compare?
Knowing your numbers is only half the battle — you need to know how they compare. This benchmarking tool lets you input seven key SaaS metrics and instantly see whether you are performing at, above, or below industry medians. Use it to identify your strongest advantages and the areas that need the most attention.
- Benchmark NRR, gross margin, churn, LTV:CAC, payback period, Rule of 40, and magic number
- See instant Excellent/Good/Below Median grades for each metric
- Compare your numbers against both median and top-quartile performance
- Identify the highest-leverage areas for improvement
SaaS Metrics Benchmark FAQ
The core metrics are MRR/ARR, Net Revenue Retention, Gross Margin, LTV:CAC ratio, CAC Payback Period, Churn Rate, and the Rule of 40. Together, these give a complete picture of growth efficiency and unit economics.
The Rule of 40 states that a healthy SaaS company's revenue growth rate plus profit margin should exceed 40%. For example, 30% growth + 15% margin = 45%, which passes the benchmark.
The SaaS magic number measures sales efficiency. It equals the change in ARR over a quarter divided by the previous quarter's sales and marketing spend. Above 0.75 indicates efficient growth; above 1.0 is excellent.
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