Gilded

Gilded is a B2B financial operations platform that helps businesses manage accounting, payments, and financial reporting with precision and compliance, bridging the gap between modern payment infrastructure and traditional accounting workflows. Clickstrike built and managed a performance marketing program that delivered 8.5x return on investment while simultaneously establishing Gilded as a trusted authority with enterprise buyers and finance professionals.

Gilded faced a classic B2B SaaS challenge: a technically sophisticated product serving two different buyer personas with different motivations, vocabulary, and decision-making processes.

On one side were tech-forward founders, operators, and finance leads who needed powerful, integrated financial tooling. On the other were traditional CPAs and accounting professionals who needed confidence that a modern platform could meet audit-ready standards and integrate with existing workflows like QuickBooks.

Specific challenges included:

• Translating a complex, multi-use-case product into clear value propositions that converted both audiences
• Reaching high-intent buyers, including founders, CFOs, finance leads, and accountants, without wasting spend on unqualified traffic
• Building a scalable, measurable acquisition channel that could be optimized and expanded over time

Clickstrike designed a performance marketing program around three principles: audience precision, creative clarity, and continuous optimization.

Audience and Intent-Driven Targeting

Campaigns were built around keywords and audience signals tied to immediate purchase intent, including specific accounting workflows, software integrations, and pain points Gilded directly addressed. Every campaign element was tuned to capture buyers already actively searching for a solution, not passive browsers.

Conversion-First Creative and Landing Alignment

Clickstrike tested multiple positioning angles to identify which messaging best converted each audience. The winning approach made Gilded feel operational and practical, emphasizing workflow benefits, audit readiness, and integration simplicity rather than abstract feature descriptions. Ad copy was tightly aligned with the post-click landing experience to minimize drop-off.

Measurement and Continuous Optimization

Clean conversion tracking was implemented across all campaigns. A weekly optimization cadence shifted budget toward high-performing keywords, audiences, and creative variants in real time. Underperforming elements were cut quickly. This compounding approach drove results week over week.

• 8.5x return on investment delivered across all campaign initiatives
• Gilded reached the top of search results for key industry terms, generating a consistent pipeline of qualified inbound leads
• Secured endorsements from industry experts and finance professionals, establishing Gilded as a trusted authority in the B2B financial operations category
• Brand visibility expanded to support the rollout of new product features including mass pay and recurring subscription billing