Best B2B PPC Agencies: Top Firms To Try in 2024

July 31, 2023
b2b ppc companies

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B2B pay-per-click marketing agencies emerge as a force in the dynamic world of B2B marketing, where companies strive to connect, collaborate, and grow. Business-to-business PPC management services open doors to previously unimaginable growth and profitability for companies in the B2B space.

B2B digital marketing companies transform landing pages into immersive experiences that create a lasting impression on potential partners by using their skills as digital alchemists to work their magic. The conversion process unfolds smoothly and clearly, encouraging firms to explore the unlimited potential online.

In this article, I will explore the leading B2B PPC agencies to help you unlock doors to limitless achievement, prosperity, and growth in the interconnected landscape of opportunities.

Let’s begin!

What is a B2B PPC Agency?

A B2B PPC agency is a specialized marketing company that develops and manages pay-per-click marketing campaigns primarily targeted at business-to-business markets to boost their online presence and produce high-quality leads.

These agencies use their knowledge of numerous PPC platforms (such as Google Ads or LinkedIn Ads) and their in-depth comprehension of the particular dynamics of B2B interactions to design effective, goal-oriented marketing campaigns.

Related: Top B2B Tech PR Agencies: Best Firms List

When done right, PPC advertising helps B2B businesses boost brand recognition among their target audience, create leads, and drive website traffic.

What are the Benefits of Working with a B2B PPC Agency?

Here are the top benefits of working with a B2B PPC management service:

  • Provides Expertise in B2B Marketing: B2B PPC agencies are experts at comprehending the distinctive aspects of B2B marketing. They address other businesses’ requirements and pain areas by developing targeted ads using their knowledge.
  • Establishes Data-Driven Approach: B2B PPC agencies employ data analytics and insights to optimize ads efficiently. They monitor essential metrics, assess performance, and make data-driven decisions to continually improve outcomes and maximize return on investment (ROI).
  • Ensures Access to Specialized Tools: B2B PPC agencies have access to cutting-edge PPC tools and technologies. These technologies help with audience targeting, bid management, competitor analysis, and keyword research, allowing them to run campaigns successfully.
  • Utilizes Time and Resources Efficiently: Outsourcing PPC management to an agency saves businesses valuable time and resources. The agency manages every facet of campaign planning, execution, and optimization, freeing internal teams to concentrate on strategic initiatives.
  • Enables Targeted Lead Generation: B2B PPC companies are adept at locating and selecting the appropriate audience. They boost the likelihood of attracting high-quality leads by attracting prospective consumers into customers through careful audience segmentation.
  • Offers Scalability and Flexibility: B2B PPC ads are simple to scale up or down depending on business requirements. Agencies can quickly adjust to changes in the market environment, ensuring that campaigns stay flexible and efficient.
  • Helps in Cost-Effective Advertising: B2B PPC advertising services help you optimize your campaigns to minimize costs while maximizing results. They use a variety of bidding tactics and performance analyses for the highest potential return on advertising investments.

Best B2B PPC Agencies


Headquarters: New York, United States 


ClickStrike is a top B2B PPC agency that works with you to improve the ability of your brand to draw in and convert new clients. The agency has a thorough understanding of B2B dynamics which helps them emphasize creating focused PPC campaigns that connect with businesses, opening up new opportunities for growth and success for its clients.

The agency painstakingly isolates high-value keywords and pinpoints the most pertinent B2B audience using cutting-edge technologies and powerful analytics. This data-driven framework enables them to optimize campaigns with unmatched accuracy, producing extraordinary outcomes and optimizing ROI for your brands.

Related: Best SaaS SEO Marketing Firms

ClickStrike develops a customized strategy to generate B2B leads, transcending conventional PPC strategies. The agency expertly writes ad copy that resonates with other companies, addressing their problems and offering convincing solutions. This artful storytelling resonates deeply with potential clients, forging genuine connections that transcend virtual boundaries.

Key Services:

  • B2B PPC Advertising
  • Search Engine Optimization
  • Link Building
  • B2B Lead Generation
  • Earned Media & Public Relations
  • Influencer Marketing


Headquarters: New York, United States


93X is a dynamic and innovative B2B PPC agency with several distinctive qualities that make it stand out as a significant player in digital marketing. They create customized PPC campaigns with a clear focus on the B2B market that helps you fuel company growth and produce outstanding results for your business.

The agency uses cutting-edge technologies and advanced analytics to pinpoint strategic keywords and target the most relevant B2B market leading with data-driven accuracy. This careful planning ensures your campaigns connect with businesses, hitting the mark with each click and producing top-notch leads.

93X stands out from the competition due to its dedication to personalized storytelling. The advertising agency creates attractive ad copy that appeals to other companies by responding to their needs, problems, and goals. They create genuine connections that encourage conversions and long-lasting collaborations through artistic messaging.

Key Services:

  • B2B PPC & Paid Social Advertising
  • Search Engine Optimization
  • Conversion Rate Optimization
  • UX & Web Design
  • Keyword Research
  • B2B Digital Marketing
  • Content Writing
  • Link Building

Top Clients:

  • Telefonica
  • Learnosity
  • Kantox
  • Zuken
  • Finablr
  • Bankable
  • Open Banking
  • Autovista Group

Riverbed Marketing

Headquarters: Vancouver, Canada


Riverbed Marketing is a leading B2B PPC ad management firm with a distinguished array of unique points that differentiate it in digital marketing. The agency is a pioneer in the B2B industry, specializing in creating effective PPC campaigns that drive expansion and help your company reach new heights.

The core of Riverbed Marketing’s strategy is its in-depth knowledge of the B2B market. Using this knowledge, the agency carefully crafts PPC campaigns to appeal to other companies, precisely addressing their unique goals and issues.

Related: Top ROI-Boosting B2B Marketing Tactics

Riverbed Marketing’s dedication to data-driven precision is evident in its careful campaign optimization strategy. They identify strategic keywords and deliver improved targeting strategies using advanced analytics and industry-leading tools, ensuring that each click converts into meaningful value for your brand.

Additionally, the agency is exceptional at crafting ads that appeal to clients’ needs, providing tailored solutions, and establishing sincere connections. This artistic storytelling increases engagement, drives conversions, and cultivates long-term relationships.

Key Services:

  • B2B Paid Advertising
  • Demand Generation
  • Search Engine Optimization
  • Content Strategy
  • Inbound Marketing
  • B2B Marketing

Top Clients:

  • BrightVolt
  • Aubea
  • Connected City
  • ProBed Medical
  • Riipen
  • Ptifa

Web FX

Headquarters: Pennsylvania, United States


WebFX is an exceptional B2B PPC ad agency that emits many enticing elements that highlight its position as a digital marketing powerhouse to be reckoned with. The agency spearheads unique PPC campaigns that ignite growth and skyrocket your brand to unparalleled success, with a particular focus on enabling enterprises in the B2B sector.

Their expertise in data-driven precision is the foundation of their methodology. They leverage strategic insights to identify high-value keywords and successfully target the most appropriate B2B audience, armed with cutting-edge analytics and robust technologies. The agency also ensures that each click is designed to provide meaningful value, maximizing returns on every advertising dollar spent.

WebFX also helps you craft compelling ad copies that resonate deeply with fellow agencies, weaving narratives that deal with their particular ache factors and aspirations. This artistic communication helps create genuine connections, drives conversions, and cultivates long-term relationships.

Key Services:

  • B2B PPC Management
  • Social Media Advertising
  • B2B Digital Marketing
  • Search Engine Optimization
  • Conversion Rate Optimization
  • Lead Nurture Email Marketing
  • Content Marketing

Top Clients:

  • HydroWorx
  • Furbo
  • CenTrak
  • Stockwell
  • Quinn Company


Headquarters: New York, United States


Velocity is a reputed B2B PPC Agency, defined by many enticing features that catapult it to the forefront of the digital marketing sphere. They pioneer unique PPC campaigns that ignite growth and propel customers to fantastic success, relentlessly focusing on enabling businesses in the B2B market.

Their storytelling artistry distinguishes them as master communicators. The agency creates appealing ad copy that resonates strongly with other businesses, addressing their specific difficulties and goals. This compelling messaging creates genuine connections, inspires conversions, and fosters long-term relationships.

Related: Top B2B Tech PR Agencies

Velocity employs a variety of innovative PPC techniques. From precise bid management to creative ad placement, the firm employs cutting-edge strategies to give your business top visibility and catapult them ahead of the competition. They also value open communication, giving detailed information and clear insights to keep clients updated on campaign performance and progress.

Key Services:

  • B2B PPC Advertising
  • Landing Page Design
  • Google Ads
  • PPC Consulting
  • Ad Copywriting
  • Campaign Management

Top Clients:

  • Flipspaces
  • Manning General Contractors
  • Dinner Ladies

Advant Technology

Headquarters: London, United Kingdom


Advant Technology is a leading B2B PPC Agency that showcases a range of expertise that sets it apart in the digital marketing landscape. They delve deep into strategic insights to uncover high-impact keywords and accurately target the most pertinent B2B audience, armed with cutting-edge tools and powerful analytics. 

The agency employs cutting-edge PPC tactics as a pioneer in digital marketing. They leverage the most recent strategies to help you gain prominent visibility and stand out among your competitors, from exact bid management to clever ad placement.

Additionally, Advant Technology helps your brand navigate the always-changing digital landscape while empowering you to act quickly on new opportunities, allowing you to stay flexible and responsive in the fast-paced B2B marketing industry.

Key Services:

  • B2B PPC Advertising
  • Display Advertising
  • Branded Content Distribution
  • Branded Video Content Distribution
  • Campaign Management
  • Reporting & Analytics

Top Clients:

  • Poker Stars
  • Visa
  • Cisco
  • Shelter
  • Canon
  • Destination Canada

B2B PPC Agency FAQs

1- What essential services does a B2B Google Ads agency offer? 

Here are the vital services that a B2B PPC company offers:

  • Keyword Research and Optimization
  • Ad Copy Creation and A/B Testing 
  • Landing Page Optimization 
  • Campaign Management and Performance Tracking 
  • Budget Allocation and Bidding Strategies 
  • Remarketing and Audience Targeting 
  • Analytics and Reporting

2- How can a B2B PPC agency help my business?

A B2B PPC management firm helps your company by carefully creating and implementing PPC campaigns that successfully engage and reach your target B2B audience. They increase your company’s brand recognition among potential clients, direct targeted visitors to your website, and generate quality leads. 

Related: Best SaaS Influencer Marketing Services

Their data-driven methodology also enables ongoing optimization and enhancement, optimizing the return on your advertising investment.

3- What questions should be asked before partnering with a B2B PPC service provider?

Here are the pertinent inquiries to make before working with a B2B PPC marketing service provider:

  • Can you provide examples of successful B2B PPC campaigns you’ve managed?
  • How do you approach keyword research and targeting for B2B campaigns?
  • How do you tailor ad copies and messaging for B2B audiences?
  • How do you optimize landing pages for B2B lead generation?
  • What platforms and advertising channels do you use for B2B PPC campaigns?
  • How do you track and measure campaign performance?
  • What budget range is typically required for B2B PPC campaigns?
  • How often will we receive reports and updates on campaign performance?
  • How do you ensure transparency and accountability throughout the partnership?


B2B PPC agencies act as potent growth engines for digital marketing. They build authentic connections between organizations and their target audience with their in-depth understanding of the B2B landscape.

These firms optimize campaigns deftly, releasing the full potential of PPC advertising with their data-driven precision and uncompromising commitment to transparency. They create a lasting impression on the road to success, illuminating how companies flourish and grow in the always-changing digital environment.

Contact ClickStrike B2B PPC agency to help you create engaging experiences that tempt customers to convert and spark the flame of growth for your company.

Looking to Grow Your SaaS Business?

Try Clickstrike, a leading B2B SaaS Marketing Agency. Trusted by hundreds of leading tech companies.
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