Earned media is crucial for fostering trust and expanding the reach of growth tactics within the SaaS industry. However, mastering the skill of strategically building narratives and thoroughly understanding the complex industry landscapes are necessary for managing earned media efficiently.
SaaS earned media companies prove to be crucial partners on this transformational journey. These agencies act as strategic consultants, providing SaaS companies with a clear roadmap to utilize earned media fully.
Software-as-a-service marketing firms give SaaS businesses the tools they need to create compelling stories with their keen awareness of the SaaS landscape and exceptional storytelling abilities. Through this method, they develop brand recognition, build industry authority, and reveal the amazing prospects hidden within the earned media space.
In this article, I will explore the top SaaS earned media firms that provide you with the practical tools and specialized insight you need to handle media visibility difficulties and strategically position your SaaS brand as an industry leader.
Let’s begin!
What is a SaaS Earned Media Agency?
A SaaS earned media agency is a specialized marketing company that has gained recognition for its expertise in helping software-as-a-service businesses to secure and magnify their earned media coverage. Saas PR firms are thoroughly aware of the factors that influence the SaaS industry, enabling SaaS companies to manage the complex media exposure landscape efficiently.
Related: Top B2B Tech PR Agencies
These firms are experts in cultivating natural PR channels, using media mentions, newspaper coverage, influencer endorsements, and client recommendations. By leveraging these channels, they help to increase brand credibility, market visibility, and consumer trust, all of which are crucial for SaaS enterprises looking to build a strong market presence.
What are the Benefits of Working With a SaaS Earned Media Firm?
Here are the benefits of working with a SaaS earned media firm:
- Leverages Expertise in SaaS Ecosystem: A SaaS earned media firm possesses specialized knowledge of the SaaS industry, its intricacies, and the challenges SaaS companies face. This expertise enables them to craft targeted strategies that resonate with the unique characteristics of SaaS products and services.
- Provides Access to Niche Networks: These firms have established relationships with key players in the SaaS ecosystem, including industry influencers, journalists, and media outlets. This access opens doors to niche networks that amplify your brand’s message to a highly relevant audience.
- Enables Credibility and Authority Building: By securing earned media coverage from reputable sources, SaaS earned media firms help build credibility and authority for your brand. This third-party validation can significantly impact how your company is perceived in the market.
- Establishes Cost-Effective Exposure: Earned media is often more cost effective than traditional paid advertising. Working with an earned media firm allows you to achieve visibility through media coverage without the high costs associated with advertising placements.
- Creates Excellent Content: SaaS earned media firms excel in crafting compelling and industry-relevant content. This content attracts media attention, contributes to your brand’s thought leadership, and engages your target audience.
- Ensures Targeted Audience Engagement: These firms intimately understand your SaaS product’s target audience. By strategically placing your content and stories where your audience congregates, they enhance the likelihood of meaningful engagement and conversions.
- Helps in Mitigating Crisis and Reputation Management: SaaS earned media firms are equipped to manage and mitigate crises swiftly. In a rapidly evolving digital landscape, having experts who can handle negative publicity and safeguard your brand’s reputation is invaluable.
Best SaaS Earned Media Service Providers
ClickStrike
Clickstrike is a top software-as-a-service earned media & PR agency that helps tech firms secure great coverage that builds their brands, creates buzz, and positions them for organic success. They have received substantial media coverage from a number of well-known publications, including Business Insider, Forbes, Benzinga, Entrepreneur, and Yahoo Finance.
Related: Best SaaS Marketing Agencies: Top Firms List For 2024
The SaaS PR agency works directly with you to pinpoint the unique qualities of your business, products, or services. They create captivating tales highlighting your knowledge, originality, and impact, establishing your tech brand as a thought leader and fostering favorable perception in your sector.
Headquarters: New York, United States
Website: Clickstrike
Top Services:
- SaaS Earned Media & Public Relations
- Paid Ads Management
- SaaS Search Engine Optimization
- B2B Lead Generation
- Link Building
- Influencer Marketing
Coinbound
Coinbound is a prominent SaaS earned media agency that helps your company get outstanding media attention and broaden your reach to a large audience through extensive communications strategies.
Their effective SaaS PR method allows them to target newspapers with sizable readerships pertinent to your company and raise your brand’s MRR and ARR. They help you create press releases, pitches, announcements, and other materials to market your company and gain favorable coverage from reputable news outlets, which helps you build your company’s credibility and trust.
Coinbound’s team of public relations specialists has relationships with the top tech and SaaS publishers, influencers, and media outlets. It helps your brand get organic coverage from the biggest names in the industry. They have secured valuable media coverage from leading publications, including TechCrunch, Forbes, MarketWatch, Influencer Marketing Hub, ZeroHedge, and others.
Headquarters: New York, United States
Awards:
- Best Web3 Marketing Agency, 2023 by Digital Agency Network
- Top NFT PR Agency, 2023, by BeInCrypto
- Best SaaS Marketing Agency, 2023, by Influencer Marketing Hub
- Top Media Buying Agency in NYC, 2023 by TopDesignFirms.com
Website: Coinbound
Top Services:
- SaaS Earned Media & Public Relations
- Search Engine Optimization
- Social Media Management
- Media Buying
- Community Management
- PPC Ads Management
- Lead Generation
Top Clients:
- CryptoDaily
- Koinly
- eToro
- Nexo
- SoulSwap
- BitBoy Crypto
- Archway
- Wilder World
- Gods Unchained
Axia PR
Axia PR is a leading SaaS earned media agency with a proven track record of fostering organic media coverage and elevating your brand visibility. They have secured media coverage from leading publications, including Entrepreneur, PRWeek, The New York Times, Forbes, and more.
The agency’s comprehensive comprehension of the SaaS ecosystem paves the way for effective and focused media outreach. They identify the best media possibilities by conducting thorough research and gathering industry knowledge, matching SaaS companies with the most relevant journalists, influencers, and platforms. This personalized approach ensures that each campaign resonates authentically within the SaaS industry’s diverse audience segments.
Related: Best SaaS SEO Marketing Firms
Axia PR is versatile in a fast-changing digital environment by keeping up with new trends and shifting media paradigms. The agency’s deep awareness of these trends enables SaaS companies to design strategies beyond the norm, assuring a forward-looking presence that appeals to modern consumers.
Headquarters: Florida, United States
Awards:
- America’s Best PR Agency by Forbes
- Agency of the Year 2020 by Ad World Masters
- Best in PR Award by TopPRAgencies
- Rising Stars of Public Relations by PRWeek
Website: Axiapr
Top Services:
- SaaS Earned Media
- Public Relations
- Media Relations & Publicity
- Crisis Communications
- Spokesperson Training
- Media Monitoring
- Online Reputation Management
- Shared Media
- Owned Media
- Inbound Marketing
Top Clients:
- Brightway Insurance
- Continental
- Rayonier
- Verizon
- Stein Mart
- Mall Of America
- It Works
Amra & Elma
Amra & Elma is a full-service, advanced digital PR agency providing a one-stop shop for your brand’s PR and digital marketing needs. The public relations agency has the tools, staff, and insight to promote the growth of your brand through social media, lead generation, analytics, and everything else.
Their public relations experts combine innovative PR techniques (influencer gifts and reviews, customer Amazon reviews, viral content creation, and more) into a customized PR campaign that complies with your requirements. They guarantee unparalleled services and measurable, transparent results.
They incorporate third-party technology into their metrics tracking systems, including Google Analytics for audience monitoring, Ahrefs for backlinks and website ranking, and SEOsurfer for SEO copywritten content. The PR agency works hard to make your vision a reality using an advanced digital public relations strategy designed to inspire, engage, and convert your target audience.
Headquarters: New York, United States
Website: Amraandelma
Top Services:
- Media Buying
- Influencer Marketing
- Search Engine Optimization
- Public Relations
- Social Media Management
Top Clients:
- Netflix
- Puristry
- Nestle
- Huawei
- Uber
- Pfizer
5WPR
5WPR is a prominent tech public relations firm that helps you define and achieve your strategic PR goals. They are skilled in navigating the intricate world of earned media to establish credibility, strengthen reputations, and produce significant outcomes that help your brand obtain valuable media coverage and increase brand recognition.
Related: Top ROI-Boosting B2B Marketing Tactics
The SaaS earned media agency uses innovative analytics and monitoring tools to monitor the effectiveness of your campaigns. They give you insightful information on the success of your media campaigns by examining important indicators like reach, engagement, sentiment, and conversion rates. This data-driven strategy enables you to make wise choices, enhance your messaging plan, and continuously improve your earned media activities for optimum impact.
Headquarters: New York, United States
Awards:
- Top Midsize Agency 2023 2023 by Ragan’s PR Daily
- Platinum AVA Digital Award, Social Media Advertising Campaign, for CaratLane
- Honorable Mention in PR Daily Social Media & Digital Awards, in Paid Social Media Campaign category, for CaratLane
Website: 5wpr
Key Services:
- Media Relations
- Content Creation
- Digital Media Campaigns
- Event Planning
- Thought Leadership
Top Clients:
- Zeta
- Medallia
- Appian
- Skai
- Vizio
- Axiom Space
SaaS Earned Media Agencies Related FAQs
What is SaaS PR & Earned Media?
SaaS Earned Media and PR is the process of securing organic coverage from top media about your SaaS business.
For more info, we recommend the following video.
How does SaaS earned media firms adapt to changes in the media landscape?
Earned media firms must keep up with trends, new platforms, and changes in audience behavior because the media environment is continuously changing. They adapt by utilizing new technology, communication channels, and engagement techniques to reach and engage target audiences successfully.
Related: The Ultimate SaaS Influencer Marketing Guide
What distinguishes earned media from paid media?
Earned media is the term for organic publicity, such as through media coverage and client recommendations, without receiving a specific financial reward. Conversely, paid media consists of advertising in which businesses pay for exposure via platforms like Google Ads, social network ads, and sponsored content.
What questions should be asked before working with a SaaS earned media agency?
Here are the relevant questions to be asked before working with a SaaS earned media agency:
- How do you identify relevant media opportunities and influencers?
- What KPIs do you track?
- How do you measure success?
- What is your communication and reporting process?
- Do you have experience handling crisis communications?
- How will you tailor your strategy to our unique brand and audience?
- What is your pricing structure?
- What is your approach to content creation and messaging?
Conclusion
The search for the ideal SaaS earned media agency reflects the uniqueness of the businesses they work with. These agencies provide a blend of innovation, creativity, and bespoke tactics carefully created to coincide with their client’s objectives.
SaaS earned media agencies go beyond their basic function of linking media platforms and businesses in the ever-expanding digital world. They develop into genuine growth collaborators who craft brand narratives and negotiate the volatile digital environment skillfully. Their usefulness goes beyond mediation as they deftly navigate the constantly shifting currents of the digital environment, creating captivating storylines and guiding brands toward prominence.
Increase the visibility and reputation of your SaaS business with ClickStrike SaaS earned media company. Together, let’s set a course toward unmatched industry recognition!
