Acorn Case Study
Case Study: Acorn.io
Inside how we scaled Acorn’s user acquisition with a robust influencer marketing campaign
About The Campaign
YouTube Video Views
Social Media Engagements
Sample Content:
About Acorn
Acorn is a computing cloud that allows developers to deploy applications in minutes. Acorn combines the collaborative spirit of GitHub with the capabilities of cloud computing platforms like AWS.
Challenges
Acorn's product is highly technical. As such, the team needed an agency who could understand deep-tech concepts and leverage a network of influencers who has a deeply technical audience. Acorn found that other agencies were less capable of understanding their product and marketing challenges and were therefore unable to provide the results they were looking for.
Solution
Clickstrike worked hand-in-hand with the Acorn team to understand their target ICP, where they spend time online, the type of content they consume, and more before sourcing and executing a robust, multi-channel influencer campaign targeting new user acquisition.
Results
The campaign attracted hundreds of thousands of views to influencer content and strong boost to new user acquisition.