Best SaaS Content Marketing Agencies in 2024

May 27, 2024
SaaS content marketing services 2024

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SaaS content marketing helps SaaS brands generate high-quality and inexpensive leads. 

Blogs are the biggest source of quality leads with 76% of content marketers using them to acquire new customers. 

Hence, having a B2B SaaS content strategy in place improves MRR and ARR for SaaS companies.

EEAT-friendly and ROI-driven SaaS content marketing agencies with a proven track record help SaaS companies prepare results-oriented content strategies to deliver outstanding content pieces, which also helps them lower their customer acquisition cost.  

Let’s find the leading organic growth agencies that help software and tech businesses with content strategy, production, and link building. 

Why Do Software Brands Need High-Intent SaaS Content Marketing? 

High-quality and unique content is required to rank on Google. B2B sales cycles are long, and you need a winning B2B SaaS content strategy to reach your target buyers. 

Here are the top reasons why personalized content writing and marketing helps you increase your monthly organic traffic and Annual Recurring Revenue (ARR):

Facilitates Rapid Growth

By creating content according to your buyer’s ICP, SaaS content marketing agencies ensure that your content is keyword-driven and SEO-optimized to facilitate rapid growth. 

55% of content marketers agree that posting blogs frequently positively impacts organic rankings. You can create various content types to reach your most valuable customers and offer them the best solutions based on their needs.

Helps in B2B Demand Generation

SaaS brands should generate a demand for their products to grow their ARR and MRR. Strategic content marketing helps in effective B2B demand generation by identifying and engaging potential buyers. 

High-quality and intent-specific content helps nurture your ICP’s interest in your products or services. You can establish thought leadership and build brand awareness and recognition by sharing valuable content consistently. 

Attracts Quality Leads

On-site content, such as blog posts, is one of the best methods for SaaS sales acceleration to generate a regular flow of leads. B2B content marketers who blog generate 67% more leads than those who don’t. 

Other popular content types that generate the highest leads for SaaS companies are ebooks, case studies, white papers, videos, and podcasts. 

Enhances Customer Retention 

Content marketing improves customer retention and lifetime value (CLV) and reduces customer churn. According to the current stats, well-written content reduces SaaS companies’ churn rate by 5%. Hence, writing and distributing people-first and engaging content can build brand loyalty and bring repeat customers. 

Blogs, social media posts, webinars, white papers, emails, and UGC (user-generated) content are some of the top content types for higher customer acquisition rates and lower churn rates.

What Are The Services Offered By SaaS Content Marketing Agencies?

B2B SaaS content agencies help you acquire more customers by offering the following services:

Content Strategy Development

Expert content writing companies for SaaS perform extensive competition analysis and market research to identify the top keywords for bringing new B2B buyers. They understand your product and create an ideal buyer persona to acquire relevant leads for your business. B2B SaaS content marketing companies also perform keyword gap and content gap analysis to ensure you reach prospective customers that your competitors are already targeting. 

Content Creation 

SaaS content marketing consultants excel at creating B2B and B2C SaaS content. They apply compelling storytelling to accelerate sales pipelines and ensure that your content demonstrates value to C-level executives.  

Content promotion firms have a team of writers and copywriters who produce engaging and well-written content such as blog posts, whitepapers, playbooks, case studies, infographics, and video content.

Content Marketing

Content marketing services for SaaS leverage their content-led organic growth strategy to bring qualified traffic to your website. They plan and publish engaging content and market it by performing effective PR, email, and social media promotion to ensure it reaches your target audience.

Best B2B SaaS Content Marketing Companies List

Here are the leading high-growth content marketing services for SaaS: 

Clickstrike

Clickstrike is one of the best SaaS content marketing agencies. Our team of expert copywriters helps software brands create relevant, fresh, keyword-driven blogs and social media content. 

From improving brand awareness to increasing trust and conversions, Clickstrike produces long-form, expertly-written original articles and landing pages to help you acquire qualified leads and long-term ROI. 

Founded: 2018

Team Size: 11-50

Location: New York

Key Services:

  • Strategy and Planning
  • Content Creation
  • Link Acquisition
  • Blogs and Article Writing
  • Social Media Posts Creation
  • PR Marketing

Notable Clients:

  • Stack
  • JungleAI
  • Gilded
  • Aisera
  • Acorn

Why Choose Us?

  • Our experienced content editors and copywriters help you implement a results-driven content strategy at scale. 
  • We have successfully run high-ROI content marketing campaigns for SaaS companies and helped them increase MRR by reaching customers at each buyer journey stage. 
  • Being one of the top-rated SaaS PR agencies, we know what it takes to acquire high-quality PR for your content. With the help of our in-house PR distribution service, Coinscribble, you can plan guaranteed content placements on hundreds of tech publications like TechCrunch, Forbes, Benzinga, MarketWatch, Entrepreneur, and others.  

FP Growth

FP Growth is a leading B2B content marketing service for software companies that connects you effortlessly with your target audience. Their tailored approach helps SaaS brands cut through the noise to build lasting relationships with potential clients.

Their SaaS content company creates well-written and quality content leveraging keyword clusters and industry-driven insights. With a targeted approach, you can increase organic rankings and leads.

Founded: 2020

Team Size: 11-50 

Location: Sheridan, Wyoming

Key Services:

  • Keyword and Content Research
  • Content Pillar and Cluster Creation
  • Topic Creation and Prioritization
  • BOFU, MOFU, and TOFU Content Writing
  • Content Distribution 

Notable Clients:

  • Probably
  • Lanteria
  • Dragonboat
  • Noterro
  • Parserr
  • SyndicationPro
  • Adaptiva

Why Choose Them?

  • They use a multi-platform strategy to distribute content through social media, email campaigns, and other websites to amplify your content’s visibility and engagement. 
  • Their SaaS content marketing team creates content addressing the challenges and requirements of SaaS customers. By creating content for each customer journey phase, they help you acquire regular leads for maximum conversion.

Bay Leaf Digital

Bay Leaf Digital is a specialized SaaS content marketing agency that creates content that attracts, engages, and converts B2B buyers. Their content specialists and copywriters know that content nowadays is more than just volume. Hence, to get the best results, their article-writing experts create unique and well-researched content in various formats to reach key decision-makers at each stage of longer buying cycles. 

Founded: 2013

Team Size: 11-50

Location: Grapevine, Texas

Key Services:

  • Keyword Research
  • Competitor SWOT Analysis
  • Content Creation and Storytelling
  • Repurposing and Distribution 

Notable Clients:

  • Intuit
  • Angies List
  • Kabbage
  • TrueFort
  • MeazureUp
  • IRS Solutions Software

Why Choose Them?

  • Their team knows how to amplify the reach of your content across multiple channels. Hence, they follow creative distribution tactics to maximize the reach of your branded content pieces to educate and attract the right traffic.
  • They create a variety of B2B content types like blogs, eBooks, website copy, guides, playbooks, white papers, video storyboards, case studies, landing pages, and more. 

Accelerate Agency

Accelerate Agency is one of the finest SaaS content marketing agencies, creating content for each stage of the funnel. 

They offer a full range of content promotion services that can help your SaaS business drive high monthly recurring revenue.

Founded: 2017 

Team Size: 51-200 

Location: Bristol, England

Key Services:

  • Content Strategy and Consultation 
  • Competition Analysis
  • Keyword and Content Gap Analysis
  • Lead Generation 
  • Content Auditing and Analysis 
  • Content Creation
  • Copywriting and Editing 
  • Outreach and Distribution 

Notable Clients:

  • Ringcentral
  • Sage
  • Databricks
  • PandaDoc
  • Paylocity
  • Auditboard

Why Choose Them?

  • They have a team of 40+ writers, editors, and content strategists to offer significant SaaS growth. 
  • Accelerate Agency lets you create various types of content, such as Articles, Reports, Blogs, How-to Guides, Infographics, and more. 

Contentsify

Contentsify is a high-end B2B content marketing agency for SaaS startups and enterprises. They create actionable, keyword-focused content to increase marketing funnel conversions. 

From website copies to thought leadership content pieces, they craft amazing articles and blogs for your pull-marketing strategy.

Founded: 2018

Team Size: 11-50 

Location: Gurgaon 

Key Services:

  • Content Audit
  • Keyword Analysis
  • Competitive Research
  • Content Pillar Strategy
  • Editorial Content Planning
  • Social Media Copies
  • Knowledgebase Articles
  • Landing Page Creation
  • Link Building

Notable Clients:

  • iMocha
  • PayBy
  • Experfy
  • VideoMagic
  • AiTrillion
  • Radarr
  • SalesPanda

Why Choose Them?

  • They are a full-service B2B content marketing company that works only with B2B SaaS products. 
  • Their team follows an educational-first approach and applies a mix of organic and paid content marketing strategies to reach more leads and customers. 

Growfusely

Growfusely is a user-first SaaS content marketing agency that crafts high-growth content strategies to generate steady SaaS leads. Their content strategy services help your company build thought leadership and improve organic presence to acquire more demo and trial leads.

Their content copywriting experts craft a data-backed and tailor-made content strategy to achieve your content and branding goals. They also plan content placement on leading tech and software websites.

Founded: 2018

Team Size: 11-50 

Location: Ahmedabad 

Key Services:

  • Content Strategy
  • Blog Posts and Listicles Creation
  • Landing Pages and Whitepapers Creation 
  • Content Distribution
  • Thought Leadership 
  • Content Audit and Maintenance
  • Reporting and Analytics 

Notable Clients:

  • JetOctopus
  • MindTheGraph
  • Unbxd
  • Whatfix
  • Omnisend
  • CallTracker

Why Choose Them?

  • They offer well-researched, presentable, and SEO-friendly content to boost audience engagement. 
  • Their PR and earned media outreach team distribute your content on difficult-to-earn platforms to improve your brand’s reputation.

Quoleady

Quoleady is another prominent content marketing service for SaaS companies that lets you create evergreen content your audiences love. 

Their winning content strategies let SaaS brands create outstanding content and apply outreach and digital PR to generate more demo requests.

Founded: 2020

Team Size: 11-50 

Key Services:

  • Market and Competition Analysis
  • SaaS Content Writing
  • SaaS Content Consulting
  • Link Building
  • Distribution and Marketing 

Notable Clients:

  • Effy
  • ResponseScribe
  • Full Session
  • Expandi
  • Airfocus
  • Crowdi AI
  • Ringblaze

Why Choose Them?

  • They offer timely content updates to help your content rank better in Google. 
  • Their content editors and copywriters plan a conversion-oriented content strategy to turn visitors into buyers.

Riverbed Marketing

Riverbed Marketing is a specialized B2B SaaS content agency that can help you escalate your GTM growth goals. Their growth-driving and forward-thinking content approaches help to scale your campaign objectives faster. 

They perform extensive keyword research to understand your B2B buyer needs to craft customer-centric content. From improving brand reputation to enhancing customer retention and conversion, they propel prospects down the B2B sales funnel.

Founded: 2013

Team Size: 2-10

Location: Vancouver, British Columbia

Key Services:

  • Strategy Development
  • Blogs, Articles, and Whitepapers Creation
  • SEO-Optimized Content Creation
  • Multimedia Content Creation
  • Distribution and Promotion

Notable Clients:

  • Sensibill
  • Wardell
  • Harold
  • Brightvolt
  • Aubea
  • Riipen
  • ProBed

Why Choose Them?

  • Their skilled copywriters craft expertly written content to demonstrate your industry expertise and reach your content growth objectives. 
  • Not just text content, their content production team produces compelling video and multimedia content to attract and convert target audiences.

How to Select the Right SaaS Content Marketing Agency?

Selecting the right content marketing company for SaaS includes some key steps:

  • Content Process: Evaluate their content strategy and process to understand how they develop a long-term organic growth strategy for your SaaS business. Find out the types of content they have expertise in creating and what distribution channels they use to expand the reach of your articles and blogs. As a bonus, know if they offer other high-growth SaaS marketing strategies to help you acquire leads from other channels.
  • Industry Expertise: SaaS content agencies should have relevant expertise in helping software and tech brands establish their brand by developing a full-funnel SaaS content strategy. Check their SaaS client portfolio to learn more about the companies they are working with.
  • SaaS Case Studies and Testimonials: Evaluate their case studies to discover the challenges they have been given to solve and what SaaS content marketing strategies they applied to fix the bottlenecks. Also, read their testimonials to see how happy and satisfied their clients are with their services.  
  • Tools and Technologies: Advanced and AI-driven SaaS content marketing helps you reach prospective customers faster. Find out the different content writing and marketing tools they use to position your SaaS business as a niche authority. 
  • Pricing: Every SaaS content marketing service offers different pricing based on their experience and the technologies used. Enquire the pricing of the different SaaS content marketing packages they offer and what is included. Schedule an initial consultation with your agency to avoid any other hidden costs later. 

FAQs

What is SaaS Content Marketing?

SaaS content marketing is a strategy for driving high organic growth and lead acquisition by applying a full-funnel approach to reach, attract, nurture, and convert target consumers for more leads and profits.  

What are the Types of Content that B2B SaaSMarketing Companies Create?

SaaS content consultants understand your SaaS vertical and offer evocative, personable, and data-backed content in the following formats:

  • Blog posts 
  • Whitepapers 
  • eBooks 
  • Case studies 
  • Infographics 
  • Video content 
  • Webinars 
  • Newsletters 
  • Social media posts 
  • Product guides 
  • How-to articles 
  • Landing pages 
  • Customer testimonials 
  • Research reports 
  • Industry analysis 
  • Press releases

What are the top SaaS Marketing KPIs?

Forbes surveyed to find the top content performance tracking metrics and found the following KPIs to be the most common: 

  • Website Traffic
  • Conversions
  • Social media analytics
  • Email Engagement
  • Website engagement
  • Email subscriber numbers
  • Search rankings 
  • Quality of leads

Conclusion

You need tailor-made content strategies with monthly content deliverables to boost engagement with your target audience. 

This article’s top SaaS content marketing services have proven SaaS industry experience and offer a full-service content marketing plan with expert-led content creation focusing on real business KPIs.

Looking to supercharge your content marketing by acquiring more sales-qualified leads (SQLs) and boosting your business revenue? Contact our SaaS content marketing company, Clickstrike. We offer ultra-specialized content solutions and leverage SaaS-specific trends to increase product-qualified leads (PQLs), SQLs, ARR, and MRR.

Looking to Grow Your SaaS Business?

Try Clickstrike, a leading B2B SaaS Marketing Agency. Trusted by hundreds of leading tech companies.
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