How can organizations effectively leverage Pay-Per-Click advertising to achieve their marketing goals?
Are in-house teams equipped with the expertise to optimize campaigns, manage budgets, and stay abreast of evolving PPC trends?
In a world where every click counts and the competition for online attention is fierce, the role of PPC agencies is highly important.
But why do businesses need B2B PPC agencies, and what unique value do PPC company partners bring?
Let’s explore the answers to these questions and find the best B2B PPC agencies to improve your sales pipelines.
What are B2B PPC Agencies?
B2B PPC agencies comprise a team of paid marketing specialists who help create and manage PPC campaigns for other businesses.
Business-to-business PPC experts have certifications from Google, like the Google Ads Certification, the Google Analytics Certification, and the Google Shopping Certification. These certifications help them apply their knowledge to real-world scenarios, ensuring the practical application of best practices in managing PPC campaigns.
PPC firms provide the following services:
- Strategic Keyword Planning
- Targeted Ad Copywriting
- Landing Page Optimization
- Account Structure and Management
- Performance Analytics and Reporting
- Lead Tracking and Conversion Optimization
Also See: How to Pick A B2B SaaS Marketing Agency?
Why is Google Ads Perfect For B2B Companies?
Google Ads is considered ideal for business-to-business companies for the following reasons:
- High-Converting Keyword Targeting: B2B companies leverage Google Ads’ keyword targeting to bid on specific industry-related keywords, ensuring their ads are displayed when users actively search for relevant products or services.
- High-Click Ad Formats Tailored for B2B: Google Ads supports various formats, including Text Ads, Display Ads, and Video Ads. B2B brands can strategically choose formats based on their campaign goals and target audience preferences.
- Strategic Location Targeting: B2B firms can employ geotargeting to focus on specific regions or countries, ensuring their ads reach relevant business audiences in targeted locations.
- Ad Quality Score: Google Ads assigns an Ad Quality Score based on relevance, click-through rate, and landing page experience. B2B companies can enhance their Quality Score by optimizing ad copy, targeting, and providing a seamless landing page experience.
- Utilizing Responsive Search Ads: B2B companies can take advantage of Responsive Search Ads, allowing Google to dynamically generate ad combinations to adapt to different user queries, increasing the relevance of their ads.
- Leveraging Display Network: B2B companies can expand their reach by utilizing the Google Display Network, displaying visually engaging ads on relevant websites.
- Implementing Remarketing Strategies: Through remarketing campaigns, B2B companies can re-engage users who previously interacted with their site, keeping their brand top-of-mind during the B2B decision-making process.
How Professional B2B PPC Management Services Help To Launch Successful Google Ads Campaigns?
Here are some ways in which professional B2B PPC management services contribute to successful Google Ads campaigns:
- Advanced Keyword Research: PPC experts conduct in-depth keyword research using sophisticated tools and methodologies, focusing on long-tail keywords and specific industry terms relevant to B2B products or services.
- Dynamic Ad Copy Optimization: Utilizing A/B testing and dynamic keyword insertion, professionals optimize ad copy to dynamically adapt to users’ search queries, enhancing relevance and click-through rates for B2B campaigns.
- Bid Strategy Implementation: Employing advanced bid strategies, such as Target CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend), enables precise bid management to align with B2B budget constraints while maximizing campaign performance.
- Performance Analytics and Attribution Modeling: Utilizing advanced analytics tools, PPC experts employ attribution modeling to understand the contribution of each touchpoint in the buyer journey, allowing for more informed decisions on budget allocation and optimization.
- Remarketing with Dynamic Ads: Employing dynamic remarketing involves creating personalized ads based on users’ previous interactions with the B2B website presenting tailored content to encourage return visits and conversions.
- Ad Quality Score Management: Implementing strategies to boost the Ad Quality Score involves optimizing ad relevance, click-through rates, and landing page experiences, directly impacting the ad’s visibility and cost-effectiveness.
- Cross-Channel Integration: Integrating Google Ads with other digital marketing channels, such as CRM systems or marketing automation platforms, facilitates a holistic view of B2B customer interactions and enhances overall marketing effectiveness.
- Attribution Modeling for B2B Sales Funnels: Applying sophisticated attribution models tailored to B2B sales funnels helps understand the role of each touchpoint in the buyer journey, guiding strategic decisions for optimizing the conversion path.
Also See: 5 Best B2B Earned Media Agencies To Amplify Your Brand Growth
Best B2B PPC Management Companies
Clickstrike
Clickstrike is a leading B2B PPC company with an impressive average PPC ROAS 7x. With an average of 25+ meetings booked per month for clients, Clickstrike offers a unique approach to agency-client relationships, featuring month-to-month contracts, a la carte services, expert consultation, and weekly sync video chats.
Headquarters: New York
Team Size: 11-50
Website: Clickstrike.com
Top Clients:
- Acorn
- Stack
- Jungle AI
- Gilded
- Ethermail
Case Studies: See their case studies
Why Choose Them?
- Whether you’re a small or large B2B SaaS or tech company, Clickstrike ensures that PPC advertising is tailored to suit your unique needs and goals.
- Their services go beyond just acquiring new users; they focus on building awareness fast, creating visually appealing ads that convert, reaching targeted audiences, and providing advanced reporting for transparent and data-driven decision-making.
Also See: Best B2B PPC Management Firms For 3X Higher Audience Engagement
Getuplead
Getuplead is a top-tier B2B PPC agency with a proven track record of driving sales pipelines and revenue for over 40 leading B2B companies.
The agency is highly experienced in programmatic advertising, Account-Based Marketing (ABM), and platforms such as Google Ads, Bing Ads, and LinkedIn Ads.
Headquarters: Barcelona
Team Size: 2-10
Website: Getuplead.com
Top Clients:
- Sealed Air
- Staffcircle
- Amenitiz
- Covalo
- Bremmar
- Conx
- Kodo Survey
Case Studies: See their case studies
Why Choose Them?
- Leveraging the expertise of a team with experience as former Heads of Marketing, Getuplead brings a unique perspective focused on maximizing the ROI of PPC campaigns for software and technology companies, ensuring a deep understanding of industry nuances.
- Getuplead’s deep understanding of B2B buyer journeys and buyer intent positions them as masters of LinkedIn Ads, with a sharp focus on achieving goals related to MQLs, pipeline growth, and revenue.
- Setting themselves apart from agencies that ‘set it and forget it,’ Getuplead offers a custom real-time reporting dashboard.
310 Creative
310 Creative is one of the best B2B PPC agencies focused on delivering high leads and exceptional return on investment (ROI).
With a dedicated B2B paid traffic approach, they strive to continually lower cost per acquisition and enhance ROAS throughout the buyer’s journey.
Headquarters: Santa Monica, CA
Team Size: 11-50
Website: 310creative.com
Top Clients:
- Authvia
- Ag Hire
- Magnetic 3D
- Fox Networks
- Buddy Truck
- FreshDiet
Case Studies: See their case studies
Why Choose Them?
- As a Certified Google Partner Agency and recognized among the top 10 B2B PPC agencies in the U.S., this agency brings a high level of expertise in enterprise PPC management.
- The agency helps clients evolve with the times, creating click-worthy display advertisements through audience retargeting, dynamic retargeting, acquisition strategy, and brand awareness.
93x
93x is a top-rated B2B PPC agency for generating high leads and ensuring a remarkable return
on investment (ROI).
The agency emphasizes a performance-driven approach, leveraging paid campaigns for faster results while balancing the synergy between PPC and SEO.
Headquarters: London
Team Size: 11-50
Website: 93x.agency
Top Clients:
- Telefonica
- Learnosity
- Kantox
- Zuken
- Bankable
- Autovista Group
- Imagination
- Exasol
Why Choose Them?
- Their strategies are intricately designed to drive meaningful conversions and lead generation for B2B tech and SaaS companies.
- The agency adopts a unique approach by working backward from clients’ average deal value (ADV) or lifetime value (LTV). This method allows them to estimate the appropriate spending on the acquisition cost, ensuring that campaigns are aligned with the overall value generated.
Also See: 8 Most Effective B2B Lead Gen Strategies To Boost Sales
Directive
Directive is one of the finest B2B PPC agencies known for their performance-focused paid media strategies.
They excel in leveraging deep Total Addressable Market (TAM) and persona modeling, intelligent capital allocation, and converting buyer intent into a robust sales pipeline.
Headquarters: Irvine, California
Team Size: 51-200
Website: Directiveconsulting.com
Case Studies: See their case studies
Why Choose Them?
- Directive Consulting crafts personalized experiences that resonate with audiences, driving brand discoverability and maximizing SQLs (Sales Qualified Leads) from paid media.
- Their strategies go beyond traditional PPC campaigns, incorporating tactics that resonate with potential customers at various stages of the buyer’s journey, ultimately driving conversions.
- The agency’s commitment to smart capital allocation ensures that advertising budgets are optimized for maximum efficiency.
NP Digital
NP Digital is an excellent B2B PPC agency, offering precision in impressions and harnessing data analytics alongside a creative process to ensure brands take center stage.
Their omnichannel, data-backed, and creatively fueled approach acknowledges the non-linear path to conversion, targeting audiences through demographic, geographic, behavioral, and interest-based strategies.
Headquarters: San Diego, California
Team Size: 501-1,000
Website: Npdigital.com
Top Clients:
- Verint
- Ascent
- Ncsa
- Connectwise
- Sofi
- Adobe
- Tektronix
Why Choose Them?
- NP Digital has been recognized for its exceptional performance, winning the 2022 Best SEM Campaign award.
- Their PPC marketing team employs an omnichannel strategy, ensuring your brand connects with audiences at every stage. This approach spans Google, Meta, Amazon, and other key platforms.
- Paid media campaigns by NP Digital deliver rapid and measurable results. With quick visibility, clicks, and conversions, coupled with real-time insights, you can measure the effectiveness of your PPC campaigns promptly and make data-backed adjustments.
Also See: B2B SaaS Metrics Explained With Examples
Kilent Boost
KlientBoost is one of the leading B2B PPC agencies committed to sustainable growth for businesses.
Their services encompass brand building, demand acceleration, and acquisition strategies,
including PPC, conversion rate optimization, email marketing, and more.
Headquarters: Costa Mesa, California
Team Size: 51-200 Employees
Website: Klientboost.com
Top Clients:
- Excedr
- Signpost
- Clearlight
- NPR
- Segment
- BP Logix
- Lavender
Why Choose Them?
- Their focus on transparency, measurable impact, and tailored communication sets them apart, making them an ideal choice for growth-stage startups, SMBs, and mid-market SMEs.
- KlientBoost’s diverse range of services ensures expertise across various marketing channels, from PPC and conversion rate optimization to email marketing and beyond.
Brand Burp
BrandBurp is one of the finest B2B PPC management companies known for their high-speed and proficient approach to managing result-oriented PPC campaigns.
The agency is committed to delivering a guaranteed increase in visibility, a substantial 120% boost in lead generation, and an impressive 50% reduction in advertising budget investment.
Headquarters: Noida, Uttar Pradesh
Team Size: 51-200
Website: Brandburp.com
Top Clients:
- Fedex
- Alpha
- RIR
- 7 Studios UK
- Cancer Research UK
- Stam Chem
- Hertz
Why Choose Them?
- Their approach is strategic, focusing on long-term growth rather than short-term gains.
- Staying at the forefront of PPC industry trends, BrandBurp ensures its clients benefit from the latest advancements in digital marketing, demonstrating a commitment to innovation and adaptability.
How Much Do B2B PPC Agencies Charge?
The cost of B2B Google Ads management services can vary depending on the scope of services, the campaigns’ complexity, the industry’s competitiveness, and the management company’s reputation and expertise. Generally, B2B Google Ads management companies charge their clients through one or a combination of the following pricing models:
- Percentage of Ad Spend: Many B2B Google Ads services charge a percentage of the total ad spend. The typical range for this model is around 10% to 20% of the monthly ad campaign spend. For example, if a B2B company spends $5,000 monthly on Google Ads, the management fee might be $500 to $1,000.
- Flat Monthly Fee: Some B2B PPC management companies charge a flat monthly fee irrespective of the ad budget. This fee is often determined based on the level of service, the complexity of the campaigns, and the anticipated workload. It can range from $500 – $5000+.
- Performance-Based Fees: In certain cases, B2B Google Ads management companies may incorporate performance-based fees tied to specific metrics or outcomes, such as leads generated, conversions, or a predetermined ROI threshold. This model aligns the management company’s interests with the success of the advertising campaigns.
- Hourly Rates: Some B2B PPC management agencies charge clients based on the hours spent on campaign management, optimization, and reporting. Hourly rates can depend on the agency’s expertise and Location.
Also See: What is a B2B Paid Social Strategy? 12 Best Tactics For High MRR
Conclusion
The ideal B2B PPC agency should demonstrate proficiency in targeting the right audience, crafting compelling ad copy, optimizing landing pages, and providing transparent and insightful reporting.
The agency’s strategic approach, communication style, and ability to adapt to industry trends and innovations are crucial factors in ensuring the success of PPC campaigns.