B2B PR agencies help you gain notable media traction while assisting your brand in strengthening industry relationships and maximizing audience reach.
The services of B2B PR companies are not restricted to improving your brand awareness, but their expert team and technology also prepare your firm to face press interactions and interviews effectively.
In this article, I have listed the top B2B PR firms with expertise in connecting your company with top media outlets for enhanced profitability and digital visibility.
Let’s begin!
What is a B2B PR Agency?
A B2B PR agency specializes in managing public relations for businesses that target other businesses as their clients. It focuses on enhancing your brand’s reputation, online visibility, and industry credibility through strategic communication tactics.
B2B PR firms offer services like media relations, thought leadership positioning, content creation, event management, media training, and crisis handling. A PR agency aims to establish B2B brands as industry experts and build strong relationships within the B2B sector, ultimately driving business growth and success.
Top PR Agencies for B2B Firms
Here is a list of leading B2B PR agencies that can assist in enhancing your brand awareness:
Clickstrike
Headquarters: New York, USA
Website: Clickstrike.com
Clickstrike is an award-winning tech PR agency that helps B2B tech companies enhance brand awareness, media connections, and revenues, leveraging its extensive set of public relations services. Their team of marketing experts helps your company secure qualified media coverage from leading publications, including Forbes, SaaSHub, Yahoo Finance, Ad Age, Cheddar, Market Watch, and Benzinga.
The public relations agency offers a long list of services, including a la carte services, expert PR consultation, one-to-one attention, and weekly sync video chats that sets it apart from other agencies. Clickstrike has secured over 8200 news pieces coverage from 600+ media partners for over 750 clients.
Key Services:
- Earned Media and PR Management
- Pay Per Click Advertising
- Search Engine Optimization
- Influencer Marketing
- Link Building
- Lead Generation
Past Clients:
- Aisera
- Acorn
- Stack Browser
- Jungle AI
- Neurahub
- AscendEX
- Gala Games
- Immutable
- SoulSwap
Channel V Media
Headquarters: New York, United States
Website: Channelvmedia.com
Channel V Media is a leading B2B PR agency that helps your firm make a strong impact and influence your target market’s decision through strategic planning and robust media coverage.
Founded in 2008, the agency has an extensive media network of top publications, including Forbes, The Wall Street Journal, CNBC, Bloomberg, ABC News, Fortune, Business Insider, and The New York Times which helps your B2B company get audience traction locally, nationally, and internationally.
Key Services:
- Newsjacking
- Press Release Distribution
- Media Relations Management
- Funding Announcement
- Event Management
Top Clients:
- Slingshot
- King Fish Media
- Bitrise
- Sopra Banking Software
- Penn Mutual
- Embroker
Related: Top B2B Tech PR Agencies: Hire The Right PR Firm
Coinbound
Headquarters: New York, United States
Website: Coinbound.io
Coinbound is one of the top Web3 B2B public relations companies that helps you communicate with your target audience, leveraging organic and earned media relations. From crafting press releases to media pitches to events, the agency performs every action efficiently to grab eyeballs and audience traction.
Their PR approach for B2B business comprises a three-step process, including media goal discovery, media identification and pitching, and media coordination. Coinbound offers Coinscribble, its in-house media distribution network that guarantees your press release publishing and coverage from 100+ publisher networks.
With their 5+ years of experience in the marketing arena, the agency has served over 760 clients and secured 8200+ media piece coverage. Additionally, the agency has collaborations and tie-ups with top media houses, including Decrypt, Cointelegraph, Market Watch, Binance, Bankless, and NFT NYC, to help B2B firms get maximized press coverage and returns.
Related: Best SaaS Marketing Agencies: Top Firms List
Key Services:
- Public Relations Management
- Online Reputation Management
- Crisis Control and Planning
- Media Pitching
- Media Coverage Coordination
Top Clients:
PR Lab
Headquarters: Amsterdam, Netherlands
Website: Prlab.co
PR Lab is one of the top B2B PR agencies that help your brand scale and get a competitive advantage by leveraging its in-house media networks, professional PR services, and years of experience.
They have a five-step comprehensive PR process, including consulting, industry research, setting objectives, strategy implementation, and campaign analysis. In addition to this, they offer media training and PR courses to the B2B sector to help your brand clearly communicate with media and target decision-makers.
Key Services:
- Media Training
- Online Reputation Management
- Media Communication Management
- PR Consulting
- Search Engine Optimization
Top Clients:
- Unifonic
- Chargebee
- TomTom
- Meltwater
- Wayflyer
- Recruitee
BLASTmedia
Headquarters: Indianapolis
Website: Blastmedia.com
BLASTmedia is a leading B2B public relations agency that amplifies your company’s awareness, visibility, and returns, leveraging winning press opportunities and tactics. They help create a distinctive and positive narrative around your company, making it unique from the industry competitors.
For their contribution to the B2B PR sector for over 18 years, BLASTmedia has bagged various awards and recognitions in different categories from leading industries, including US Agency Awards, Indiana Chamber of Commerce, and Inc.
Related: Top B2B SaaS Marketing KPIs to Track
Key Services:
- Media Relation Management
- Media Training
- Event Management
- Story Mining
- Press Release and Content Creation
- Competition Monitoring
- Campaign Measurement
Top Clients:
- Upside
- PAR
- Model N
- Moz
- Niantic
- Vibenomics
- Litmus
Firecracker PR
Headquarters: California, United States
Website: Firecrackerpr.com
FireCracker is a core public relations and communications agency that gives your B2B brand a significant boost to your brand awareness and online reputation among the decision-makers of other firms.
Founded in 2020, the agency efficiently gets your brand stories in leading media, secures a spot for live interviews on different media channels, helps your company win niche awards, and deals with negative online reputation by leveraging its five-step comprehensive PR process. Promotion, through leadership, source filing, newsjacking, and content marketing, are the essentials of every B2B PR strategy.
In addition, FireCracker has tie-ups with top press publications, including The Wall Street Journal, The New York Times, Forbes, Venture Beat, Benzinga, CNN, Entrepreneur, and Cheddar News.
Key Services:
- Strategy Formulation
- Press Release Drafting
- Media Outreach
- Content Marketing
- Search Engine Marketing
- Media Training
- Online Reputation Management
Top Clients:
- SRI International
- Sparkcent
- Fujitsu
- Beyond Limits
- TP-Link
- Baylor University
The Silver Telegram
Headquarters: New York, United States
Website: Thesilvertelegram.com
Founded in 2011, Silver Telegram is a leading PR agency that helps your business-to-business company enhance its digital visibility through strategic media communications and compelling brand messaging.
The agency helps your company get recognized by the target audience, industry leaders, and all the stakeholders by collaborating with leading media houses, including TechCrunch, The Wall Street Journal, Men’s Journal, Venture Beat, and CNN.
Key Services:
- PR Strategy Development
- Media Training
- Press Kit Management
- Media Outreach
- Media Placement
- Press Release Distribution
Top Clients:
- One Clock
- Farm Sense
- Hyrecar
- Zoom.ai
- Prenav
Walker Sands
Headquarters: Chicago, United States
Website: Walkersands.com
Walker Sands is one of the leading B2B PR agencies that offer a wide range of public relations services to help your brand reach the right audience with a positive perception. They have extensive B2B sector knowledge and a media network that allows your brand to reach your desired goals, including brand recognition, sales leads, and thought leadership.
Their team of PR experts’ creates a positive buzz about your product launches in the target audience by featuring your press releases, announcements, and events in leading publications like TechCrunch, ZDNet, and The Wall Street Journal.
Related: Top ROI Boosting B2B Marketing Strategies To Drive Growth
Key Services:
- Media Relations Management
- Product Launches
- Event Management
- Branding
Top Clients:
- Echo
- Sophos
- Oak St. Health
- Ensono
- Entrust
Smart Bug Media
Headquarters: California, United States
Website: Smartbugmedia.com
Smart Bug Media is one of the top PR agencies that offer easy media access and coverage to create the desired narrative of your B2B firm among the target clients. They create a tailored and comprehensive 90-day plan for winning media outreach.
Besides leveraging their strong media network, pitch content, distribution network, and news placements for your business growth, their PR professionals help your company prepare for industry interviews and press interactions through comprehensive media training.
With their 15 years of experience in the industry, Smart Bug Media has bagged more than 500 five-star reviews, 800+ marketing and sales certifications, and 250+ awards and recognitions for their excellent customer service.
Key Services:
- Public Relations
- Search Engine Optimization
- Paid Media Advertising
- Branding
- Video Marketing
- Web Design
Top Clients:
- Logo Ipsum
- UniDays
- Topia
- Tri Counties Bank
- First State Community Bank
What are the Advantages of Partnering with a B2B PR Agency?
Here are the top reasons to hire an expert B2B PR agency for your business:
- Offers industry Expertise: B2B PR agencies possess a deep understanding of the nuances of B2B industries, enabling them to craft highly targeted messaging and strategies that resonate with the target audience.
- Leverages Media Connections: These companies have established relationships with industry-specific media outlets and journalists, making securing valuable media coverage and thought leadership opportunities easier.
- Develops Strategic Messaging: B2B PR services can help develop and refine the client’s messaging to highlight their expertise, solutions, and value proposition, leading to better brand positioning.
- Utilizes Efficient Resources: Outsourcing PR efforts to experts allows businesses to focus on core activities while leveraging the agency’s specialized skills and resources.
- Manages Online Crisis and Negative Reputation: B2B PR professionals are equipped to handle PR crisis effectively, minimizing damage to reputation and providing a strategic approach to managing negative situations.
- Offers Market Insights: B2B public relations agencies offer valuable market insights and competitor analysis, aiding businesses in staying competitive and adapting to industry trends.
- Assists in Scalability: PR consultants can adjust strategies based on changing business needs, ensuring flexibility and scalability as the company grows.
- Saves Time, Effort, and Resources: PR specialists can execute PR campaigns efficiently, saving businesses the time required for planning, execution, and continuous monitoring.
- Enhances ROI: B2B PR agencies work towards quantifiable results, aligning PR efforts with business goals and measuring the impact on lead generation and sales.
- Strengthens Industry Networks: Business-to-business PR agencies often facilitate connections with other industry players, fostering valuable client networking opportunities.
Related: B2B Lead Generation Companies: Best Agencies List
Related FAQs
How do B2B PR agencies handle crises?
B2B PR firms handle crises by developing crisis communication plans, providing immediate response strategies, and managing the flow of information during challenging situations. They work to minimize negative impacts on the client’s reputation and provide guidance on navigating the crisis effectively.
How does a B2B PR agency secure media coverage?
B2B PR services have established relationships with industry-specific media outlets and journalists. They craft compelling press releases, publish engaging stories, and create thought leadership content to capture media attention and secure coverage in relevant publications.
What questions should you ask before working with a B2B PR firm?
Here are the top questions to put up for your prospective B2B PR agency:
- What is your experience in B2B PR?
- How do you tailor PR strategies to B2B companies?
- What media outlets and industry connections do you have?
- How do you manage PR for B2B events and conferences?
- How do you handle crisis communication for B2B companies?
- How do you stay informed about B2B industry trends?
- Which B2B organizations have you worked with in the past or you are currently working with?
- What are your pricing plans?
Related: What is SaaS Earned Media? The Ultimate Tech PR Guide
Conclusion
B2B audience communications are tricky as the target audience makes well-thought-of decisions based on them. If top media outlets and journalists recognize your brand, the prospective customers’ trust and credibility will likely escalate more. However, building connections with journalists and press publications can be a long process.
Hiring a PR agency that offers specialized services to the business-to-business sector is always better as they have media handling experience as well as extensive press relations. Select any of the above listed on a careful investigation to create a positive perception of your B2B company, leveraging the best media coverage and relations.