Earned media is influential in building trust and extending reach in business-to-business growth strategies. However, managing earned media requires a detailed comprehension of industry landscapes and smart storytelling.
B2B earned media agencies are crucial partners on this journey, providing companies with a clear roadmap to harness earned media’s potential efficiently. These PR marketing agencies enable B2B firms to create storylines that resonate, promoting brand recognition and industry authority with their knowledge of industry insights and deft storytelling abilities.
In this article, I will explore the leading B2B earned media agencies that help you navigate the ever-evolving landscape of media visibility and provide the tools and expertise needed to strategically position your brand as an industry leader.
Let’s begin!
What is a B2B Earned Media Agency?
An earned media agency is a firm that specializes in acquiring media attention and visibility for companies and brands through unpaid channels like press mentions, news pieces, influencer collaborations, and trade journals. These agencies serve as intermediaries between their customers and the media to produce reputable and favorable exposure.
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B2B public relations agencies help your brand develop thought leadership, increase its market presence, and foster favorable attitudes by utilizing its skills in media relations, storytelling, and industry insights. They offer services to various industries and customize their strategies to fit each client’s particular objectives and target market. This results in the growth of organic interaction and the augmentation of your brand’s reputation through reputable media channels.
What are the Advantages of Partnering With a B2B Earned Media Service Provider?
Here are the top advantages of partnering with a B2B earned media service provider:
- Leverages Expertise in B2B Industries: B2B earned media agencies specialize in working with businesses within specific industries. Their deep understanding of B2B landscapes enables them to develop targeted strategies that resonate with your niche audience and industry trends.
- Provides Access to Media Networks: These agencies have established relationships with journalists, industry influencers, and media outlets relevant to your sector. This access can help secure media coverage, interviews, and features that might be difficult to attain independently.
- Enhances Credibility: Media coverage gained through earned media efforts is often viewed as more credible and trustworthy by audiences than paid advertising. Being featured in respected industry publications boosts your brand’s authority and thought leadership.
- Enables Tailored Messaging: B2B earned media agencies are skilled in creating messaging that resonates with B2B audiences. They help you communicate your value proposition, industry expertise, and solutions to decision-makers.
- Ensures Thought Leadership Establishment: Earned media companies position your company as industry thought leaders through expert commentary, bylined articles, and speaking opportunities. This boosts your brand’s reputation and visibility.
- Offers Cost-Effective Strategy: Earned media strategies typically cost less than paid advertising, making them a cost-effective way to garner attention and brand exposure.
- Creates Diversified Media Coverage: B2B PR marketing agencies can secure coverage across various media outlets, such as industry publications, news websites, podcasts, and more, helping you reach a wider audience.
- Helps in Crisis Communication Support: In times of crisis or negative publicity, earned media agencies guide you in managing communication effectively, protecting your brand’s reputation.
Best B2B Earned Media Firms
ClickStrike
Clickstrike is a top business-to-business earned media & PR agency that helps tech companies secure outstanding coverage to help them establish their brands, generate buzz, and position them for organic success. They have helped brands gain significant media attention from numerous prestigious publications, including TechCrunch, Business Insider, MarketWatch, SaaS Hub, Forbes, and Benzinga.
Related: Top B2B Tech PR Agencies
Their team of skilled PR & earned media specialists are knowledgeable in the nuances of the B2B SaaS and technology industries. They can create captivating storylines and secure media coverage that appeals to your key stakeholders as they thoroughly understand the trends, problems, and target market in your sector.
The agency’s SaaS & Tech PR services include all facets of earned media and public relations, from writing press releases and pitches to maintaining media interactions and planning targeted events. They adjust their earned media tactics to fit your company’s objectives, whether boosting brand recognition, generating leads, or overseeing a product launch.
Headquarters: New York, United States
Website: Clickstrike.com
Top Services:
- B2B Earned Media & Public Relations
- Paid Ads Management
- B2B Search Engine Optimization
- B2B Lead Generation
- Link Building
- Influencer Marketing
Coinbound
Coinbound is a leading B2B earned media agency that helps your business gain amazing media coverage and expand your reach to a huge audience through comprehensive communications strategies. They help you obtain media coverage from prestigious magazines like MarketWatch, Binance, CoinTelegraph, Decrypt, Influencer Marketing Hub, and others.
Their PR team helps consumers secure organic coverage from proficient names in the blockchain sector with their contacts at the leading crypto publishers, influencers, and media. They expertly draft releases, pitches, announcements, and more to help you draw customers to your cryptocurrency brand.
Coinbound is a beneficial partner for businesses looking to gain a significant footing in their respective industries because of their commitment to achieving revolutionary results in the B2B sphere. The firm opens the path for B2B businesses to influence discussions, build narratives, and achieve enduring impact inside their target markets by using the power of earned media.
Headquarters: New York, United States
Website: Coinbound.io
Top Services:
- B2B Earned Media & Public Relations
- Social Media Management
- Community Management
- Media Buying
- Search Engine Optimization
- Lead Generation
- PPC Ads Management
Top Clients:
- SoulSwap
- Mythical
- BitBoy Crypto
- CryptoDaily
- Wilder World
- Rand
- Amber
- AllianceBlock
Zen Media
Zen Media is a prominent B2B earned media company that provides strategic solutions catered to the particular requirements of B2B companies. The agency collaborates with challengers, innovators, and thought leaders to expand market share and grow businesses. They support sales enablement and help you make your brand more visible.
The PR agency provides you with a hybrid marketing approach that, on average, increases revenue by 63% and demand generation by 96.2%. Their wide-ranging services help you create a strategy combining owned, earned, shared, and sponsored media to ensure that your brand is always viewed by the right audience at the right time.
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Zen Media helps you develop your brand as a thought leader within your industry through its proficiency in strategic storytelling, creating connections, and meaningful engagement. Businesses can increase their market presence and accelerate their growth by implementing tailored tactics that result in coveted media attention.
Headquarters: Texas, United States
Website: Zenmedia
Top Services:
- B2B Earned Media
- Social Media Marketing
- Content Marketing
- Influencer Marketing
- Digital Public Relations
- Email Marketing
- Community Building
Top Clients:
- Sivo
- MedTrainer
- Lightricks
- AdRoll
- John Burns
Luna PR
Luna PR is a dynamic and results-driven fintech earned media agency that helps you elevate your brand’s visibility through its strategic approach and unwavering commitment.
The agency thoroughly absorbs the values of each B2B client, knowing their particular value proposition and objectives. Their PR specialists carefully craft every media campaign to convey your brand’s story, vision, and competence to help your brand establish itself as a thought leader in your niche.
Headquarters: Dubai, United Arab Emirates
Website: Lunapr.io
Top Services:
- Public Relations
- Crisis and Reputation Management
- Media Training
- Social Media Management
- Content Creation
- Community Management
- Influencer Marketing
- Search Engine Optimization
- Website Development
Top Clients:
- Collective
- The Love Chain
- aXpire
- Coinfantasy
- Blockster
- World Mobile
- Zetrix
Amra & Elma
Amra & Elma is a full-service, innovative digital PR agency offering a one-stop shop for all your brand’s PR and digital marketing needs. The PR firm has the resources, personnel, and expertise to further your brand’s development through social media, lead creation, analytics, and everything.
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Their team of PR specialists combines cutting-edge PR strategies (influencer gifts and reviews, viral content creation, consumer influencer Amazon reviews, and more) into a tailored PR campaign that adheres to your needs. They promise unmatched services and results that are transparent and quantifiable.
Headquarters: New York, United States
Website: Amraandelma.com
Top Services:
- Influencer Marketing
- Public Relations
- Social Media Management
- Search Engine Optimization
- Media Buying
Top Clients:
- Netflix
- Nestle
- Huawei
- Pfizer
- Puristry
- Uber
B2B Earned Media Agencies: Frequently Asked Questions
How does a B2B earned media agency differ from other marketing agencies?
B2B earned media agencies concentrate on getting media coverage and mentions from external sources instead of paid advertising or owned media, which includes content developed and published on a company’s platforms. They use their connections with journalists, opinion leaders, and industry influencers to promote their B2B clients in respected media outlets.
Related: Top ROI-Boosting B2B Marketing Tactics
How do B2B earned media service providers measure success?
Metrics including media mentions, reach, industry share of voice, and the caliber of media outlets secured are frequently used to assess the success of B2B earned media service providers. They also track social media activity, website traffic, and lead generation due to earned media publicity.
What questions should be asked before partnering with a B2B earned media firm?
Here are the relevant questions to ask before partnering with a B2B earned media firm:
- What is your experience working with B2B businesses?
- How do you engage with industry influencers?
- What strategies will you use to secure media coverage?
- How do you measure success?
- How do you adapt to industry changes?
- What are the pricing model and contract terms?
- How will you handle potential challenges or crises?
- What will our communication and reporting structure be?
Conclusion
Finding the perfect B2B earned media agency is similar to recognizing the uniqueness of the companies they work with. Whether your business is a budding upstart or an established player in the market, each agency includes a special mix of innovation, creativity, and strategies tailored to their client’s specific objectives.
B2B earned media agencies develop as more than intermediaries between companies and media platforms in the context of the constant expansion of the digital sphere. They go beyond being simple mediators to become growth partners, defining brand narratives, and managing the always-changing digital landscape deftly.
Looking for a trusted and experienced B2B earned media agency to meet your campaign goals? Connect with ClickStrike to take your digital advertising to the next level and expand your reach.